The Harley Medical Group has released figures showing the number of enquiries by women aged 55+ is up 9% year-on-year with non-surgical rejuvenation treatments most in demand by this group. The uplift is partly thought to be driven by increased competition in the workplace, which was cited as the second most common reason for treatment, after wanting to ‘look as young as they feel’.
The demand for non-surgical rejuvenation procedures at The Harley Medical Group is up 14% over the previous year as the so-called ‘Arlene effect’, where older women are replaced in a professional role by a younger woman, is playing out across the country. Female patients at the UK’s biggest cosmetic surgery provider are telling medical staff they feel under pressure to keep looking their best in order to stay on top of the professional ladder.
The silver surgery market is now the fastest growing consumer audience at The Harley Medical Group for injectibles, to treat under-eye tear troughs and facial lines and wrinkles.