Released on: August 25, 2010, 6:56 am
Superbreak has re-launched its Groups Department and created a new Groups and Specialist Sales team. The eight-strong team will now handle a diverse range of business from school and college groups through to the more traditional group business of hen and stag weekends. The department has been set up to handle all bookings 10+ adults or for 5 or more rooms and will be on hand 6 days a week by phone.
The York based tour operator has made the move due to seeing continued real growth in its group travel bookings, with a year on year increase of 14%. This business is primarily split between stag and hen weekends, school groups, incentive groups and the growing market of residential conferences with the majority of groups choosing UK locations as their destinations.
Stag and hen weekends continue to be a boom area, with Superbreak booking 500 hen and stag dos in 2009 alone. The Groups and Specialist Sales team will be responsible for tailoring the bookings individually with a range of activities from salsa dancing to spa breaks and theatre workshops to paintballing. The tour operator also arranges hotel bookings for friends and family attending weddings and airport stopovers for those marrying on foreign shores.