Tag Archives: bridal book

AmericanBridal.com Announces Results of 2008 Wedding Survey

 

Released on: December 11, 2008, 5:40 am

Press Release Author: Shirley Tan

Industry: Retail

Press Release Summary: Majority of couples cutting back on wedding expenses due to economic downturn

Press Release Body: Burlingame, Calif., December 10, 2008, — www.AmericanBridal.com, the Internet’s most expansive collection of unique and affordable wedding favors, today announced the results of its 2008 Wedding Planning Survey. The survey gathered information about wedding budgets, location, guest count, wedding party size, and how the economy is affecting wedding planning in general.

A majority of respondents (57%) are having their wedding within the next 2 months, andAmericanBridal.com wishes to thank our many customers who, amidst the frenzy of wedding planning, participated in this survey. Especially since most (90%) are doing the planning themselves, with help from family and friends, and not hiring a professional wedding planner.

Since budgets are a concern for many, It looks like there’s a major spread in wedding budgets. About 25% are planning a wedding on a budget of less than $10,000, while 25% have wedding budgets over $25,001. The remaining 50% are somewhere in between, with 38% reporting in the range of $10,001 to $20,000.

“Location, location, location” as the saying goes, and roughly a quarter (25%) are having the reception at a hotel, and 10% have opted to host their nuptials at a country club. About 6% of couples selected a destination wedding, while a majority (55%) reported they are finding another type of venue to rent for the event and reception.

Size matters for this year’s brides, and by that we mean the size of the wedding party. Most couples (48%) will have between 5 to 8 people, while 37% of respondents have 9 or more bridesmaids and attendants. The trend seems to lean toward larger, more inclusive wedding parties, which leads us to the number of invited guests. Nearly 40% report they will have a guest count of more than 200 and 14% say their total guest count is under 100. A good 34% are inviting 100 to 150 guests.

As for cutting costs and wedding budgets, 68% said they’ve lowered their budgets by $1,000 or less. However, the small cuts they are making may not have a big impact on the actual wedding. Items that brides generally won’t skimp on are wedding gowns, photography and wedding rings.

When asked more specifically about what they would and would not change, most are not significantly altering music, location, reception style, or dress. Instead, they are more likely to adjust the cost of invitations, wedding favors, bridal accessories and gifts for the bridal party (combined, 46% of respondents said they would make changes in these 3 areas).

“The uncertain economic climate doesn’t automatically mean couples must forgo special touches to commemorate the beginning of their life together,” says Shirley Tan, American Bridal founder“We are pleased to help the bride and groom stay within budget with affordable wedding favors, and bridal and wedding party gifts.”

Now that potential money-saving opportunities are identified, look for vendors that offerdiscount wedding favors whose products don’t look like cheap wedding favors. Economical, do-it-yourself favors add the elegance of custom favors without the price tag. Do-it-yourself favors are popular since they can be customized to suit a particular wedding theme. AmericanBridal.com features a wide selection of do-it-yourself favor supplies from which to choose. Add personalized ribbons to create one-of-a-kind favors that look as if not a penny was spared.

One thing is clear: everyone wants to have a memorable wedding, at a special location with beautiful photos and videos. Families and guests must have a great time with plenty of food, drinks, and even entertainment. After all, a wedding is a time of celebration and a party! Most advised planning early, so it is easier to plan ahead, save money, avoid stress and enjoy the anticipation of the special day. The extra time will help to ensure that no detail is overlooked, and that the couple can enjoy their day without reservation.

AmericanBridal.com offers the most extensive collection of wedding favors and accessories such as party favors, wedding invitations, personalized gifts, wedding ideas, wedding flowers, cake toppers, thank you cards, wedding guest favors, bridal shower favors, bridal shower ideas, wedding jewelry, wedding decorations, wedding centerpieces, bridal shower games, wedding programs, bridal jewelry, bridal shower invitations, place cards, usher gifts, wedding albums, wedding announcements, favor boxes, unity candle, wedding anniversary gift, wedding checklist, wedding bells, wedding napkins, wedding veils and much more.

About AmericanBridal.com
AmericanBridal.com is the online source for unique and affordable wedding favors and accessories. For every theme or season, AmericanBridal.com has the most extensive selection of products that are guaranteed to make any wedding an unforgettable event for the bride and groom and their guests. From fun and unusual to traditional and elegant, Americanbridal.com specializes in personalized wedding favors, attendant gifts, wedding ceremony accessories, unique bridesmaids gifts and groomsmen gifts, bridal accessories and jewelry, and themed wedding favors. AmericanBridal.com offers the selection of a showroom with the convenience of online shopping and superior customer service at prices that can’t be beat. For more information, please visit us atwww.AmericanBridal.com.

Web Site: http://www.AmericanBridal.com

Contact Details: Shirley@americanbridal.com
650-204-6739

AmericanBridal.com Announces Year End Clearance and Overstock Savings

Released on: November 28, 2008, 5:41 am

Press Release Author: Shirley Tan

Industry: Retail

Press Release Summary: Enjoy additional savings on affordable gifts and avoid crowds, with convenient online shopping and free shipping on orders over $149

Press Release Body: Burlingame, Calif., November 26, 2008, —www.AmericanBridal.com, the Internet’s most expansive collection of unique and affordable wedding favors, announced today that selected overstock gifts and favors are reduced for additional savings this holiday season. Free monogramming or engraving are offered with many of the gift items, at no additional charge, adding a unique personal elegance to wedding party and holiday gift-giving.

“The holidays can be hard on the wallet, and even more challenging during tough economic times, however, savvy shoppers can still find ways to give memorable gifts without going over budget,” said Shirley Tan, chief executive officer, AmericanBridal.com. “Recognizing the need for affordable gift items this year, we have reduced prices on selected overstock gift items for wedding party, holiday or any occasion gift giving.”

Gifts for the bride-to-be or bridal party include jewelry to be worn on the wedding day, monogrammed purses, cosmetic bags and tote bags. Bridal garter sets or bejeweled hair sticks for the wedding day later become special keepsakes to commemorate the special day. An assortment of compact mirrors to suit each member of the bridal party, can be monogrammed with names and wedding date, for a special gesture of appreciation.

Holiday gifts for the groom or groomsmen range from the practical to posh. The embroidered cooler chair makes a great gift for outdoorsmen or sports fans. Because caps are a staple in many a guy’s wardrobe, the personalized baseball cap and bottle opener gets rave reviews from beachgoers. Gifts for the cigar aficionado include engraved silver-plated cigar cutter or satin cigar holder. Gentlemen who prefer a polished look will appreciate personalized cufflinks, pocket watch, business card holder or money clip in a variety of styles.

His and hers gifts include monogrammed golf towels, tee, divot tool and golf ball set, silver-plated or pink flasks and unisex embroidered waffle weave kimono robes. Personalized sports duffel bags come in either grey or pink for the bridal party or groomsmen. A modern personalized pull-up corkscrew or BlindWine wine-tasting game are the ideal gifts for wine lovers. Throw in a personalized padded wine cooler or personalized insulated Milan picnic tote for a perfect epicurean outing al fresco.

To receive these additional saving, please use the coupon codes “clearance60, bagsale60 or overstock30” at checkout. Free shipping is included on orders over $149.

AmericanBridal.com offers the most extensive collection of wedding favors and accessories such as party favors, wedding invitations, personalized gifts, wedding ideas, wedding flowers, cake toppers, thank you cards, wedding guest favors, bridal shower favors, bridal shower ideas, wedding jewelry, wedding decorations, wedding centerpieces,bridal shower games, wedding programs, bridal jewelry, bridal shower invitations, place cards, usher gifts, wedding albums, wedding announcements, favor boxes, unity candle, wedding anniversary gift, wedding checklist, wedding bells, wedding napkins, wedding veils and much more.

About AmericanBridal.com
AmericanBridal.com is the online source for unique and affordable wedding favors and accessories. For every theme or season, AmericanBridal.com has the most extensive selection of products that are guaranteed to make any wedding an unforgettable event for the bride and groom and their guests. From fun and unusual to traditional and elegant, Americanbridal.com specializes in personalized wedding favors, attendant gifts, wedding ceremony accessories, unique bridesmaids gifts and groomsmen gifts, bridal accessories and jewelry, and themed wedding favors. AmericanBridal.com offers the selection of a showroom with the convenience of online shopping and superior customer service at prices that can’t be beat. For more information, please visit us atwww.AmericanBridal.com.

Web Site: http://www.AmericanBridal.com

Contact Details: Shirley Tan
AmericanBridal.com
Shirley@americanbridal.com

AmericanBridal.com Founder Publishes Wedding Book

Released on: November 13, 2008, 7:58 am

Press Release Author: Shirley Tan

Industry: Retail

Press Release Summary: Finding the perfect dress to the best photographer, this step-by-step book is a must-read for couples planning their weddings

Press Release Body: Burlingame, Calif. November 10, 2008 — www.AmericanBridal.com, the Internet’s most expansive collection of unique and affordable wedding favors and bridal shower favors, announced today that its founder and Chief Executive Officer Shirley Tan has authored a wedding tips book that includes everything from choosing rings, to locations, finding the perfect dress or the best photographer, selecting a wedding theme and favors to post-nuptial etiquette. The Bridal Handbook by AmericanBridal.com is published by LifeTips Books and will be on sale at Amazon.com late November and on AmericanBridal.com starting January 1, 2009.

“Planning a wedding is a very special time for a couple, so we are very proud to have all of our wedding planning tips available in a complete book,” said Shirley Tan, CEO, AmericanBridal.com. “Today’s bride and groom have so many options, which can make it seem overwhelming, but with The Bridal Handbook, following each chapter will assist in making planning a much more systematic and enjoyable process.”

From “Will you marry me” to “I do” and everything in between, The Bridal Handbook starts from the moment a couple announces their engagement and the wedding planning activities begin. Figuring out the cost of getting married in these budget-conscious times helps set the stage for subsequent decisions, such as location, guest list and theme. Readers will find ideas to inspire traditional or unusual weddings, or a special way to thank the wedding party with personalized and themed bridal party favors and groomsmen favors.

Perplexed about how to whittle an enormous guest list without offending anyone or wondering who should pay for what? Tan’s wedding book dives into some of the most stress-inducing aspects of wedding planning and offers tangible solutions to real-life situations: “What if one of my bridesmaids is pregnant?” to “How do I plan my dream honeymoon on a budget?”

Written in a light-hearted, humorous voice,The Bridal Handbook gives advice on avoiding the “Bridezilla” trap and graciously enlisting the help of family and friends. Delegating tasks for wedding-day logistics ahead of time makes for a smoother, more eventful day for the bride and groom. Time-out boxes for the entire wedding party are great ways to thank friends and family for their support while providing a uplifting messages, invigorating mini-spas or a re-energizing snack.

Post-nuptial activities such as honeymoon destination, exchanging and returning gifts, writing thank you letters are included in the last chapter to keep couples on track, even after the big day is over. Throughout the book, Tan offers some of the wedding industry’s best sources, while imparting creative ideas for wedding party gifts for bridesmaids, groomsmen, ushers and other important members of the wedding festivities.

AmericanBridal.com offers the most extensive collection of wedding favors,bridal shower favors and accessories such as party favors, wedding invitations, personalized gifts, wedding ideas, wedding flowers, cake toppers, thank you cards, wedding guest favors, shower favors, wedding jewelry, wedding decorations, wedding centerpieces, bridal shower games, wedding programs, bridal jewelry, bridal shower invitations, place cards, usher gifts, wedding albums, wedding announcements, favor boxes, unity candle, wedding anniversary gift, wedding checklist, wedding bells, wedding napkins, wedding veils and much more.

About AmericanBridal.com
AmericanBridal.com is the online source for unique and affordable wedding favors and accessories. For every theme or season, AmericanBridal.com has the most extensive selection of products that are guaranteed to make any wedding an unforgettable event for the bride and groom and their guests. From fun and unusual to traditional and elegant, Americanbridal.com specializes in personalized wedding favors, attendant gifts, wedding ceremony accessories, unique bridesmaids gifts and groomsmen gifts, bridal accessories and jewelry, and themed wedding favors. AmericanBridal.com offers the selection of a showroom with the convenience of online shopping and superior customer service at prices that can’t be beat. For more information, please visit us atwww.AmericanBridal.com.

Web Site: http://www.AmericanBridal.com

Contact Details: Shirley Tan
650-204-6739
AmericanBridal.com
Shirley@americanbridal.com