HostelBookers Launches Innovative London Festival Competition on YouTube

Released on: June 30, 2009, 5:21 am
Industry: Travel

Following the groundbreaking Twitter Easter Egg Hunt, leading budget accommodation provider is launching a new competition on YouTube to give away London festival tickets.

Top prize is two tickets to Get Loaded in the Park 2009 and a two night stay for two people at Clink Hostel. One runner-up will also receive a festival ticket, and three more lucky winners will be rewarded with a bottle of champagne at Clapham bar (Gigalum).

The video competition features a version of five famous tracks from the 2008 line-up of Get Loaded in the Park, with music lovers invited to guess which five songs and bands have been remixed.

David Smith, Chief Operating Officer at, said: “We’re constantly looking for new ways to connect and engage with our target market and we hope that this latest innovative use of YouTube will follow on from the huge success of our Twitter campaign in April.

“We’ve been working closely with social media for over a year now and we respect how important these networks are amongst our young, tech-savvy customers. It’s exciting to be involved in another novel campaign so quickly and we hope that the fun, dynamic spirit of the YouTube competition will appeal to music lovers all around the world!”

For more details on how to win London festival tickets, visit the HostelBookers blog.

Correct answers will be entered into a prize draw for the champagne, festival tickets andLondon hostels prizes. The closing date for the competition is 15 July 2009.


About Great Hostels. Free Booking. No Worries. – launched in March 2004 – is a leading UK-based budget accommodation website. It offers a range of hostels and budget accommodation including hotels, B&Bs and apartments in over 2,500 destinations worldwide.

In November 2008 also received the UK’s Best Youth Product award at the British Youth Travel Awards (BYTA) run by BETA (British Educational Travel Association). The awards are designed to provide a platform to celebrate and reward high achievers, gain recognition, and raise the profile of the work and individual successes of organisations engaged in youth, student and educational travel, to, from and within the UK.’s properties are reviewed and rated by customers and it remains the only major company in its sector to offer its services with no booking fees. also provides a range of free travel guidestravel news and worldwide events information.

Lighterlife Appoints New CEO And Sales And Marketing Director

Released on: June 30, 2009, 5:13 am
Author: Heather Howell
Industry: Healthcare

LighterLife, the weight loss and weight management programme for those who are one stone or more overweight, has announced that Sara Jamison is to be the company’s new Chief Executive Officer.

Sara originally joined LighterLife in January 2007 as the Sales and Marketing Director. Throughout her time at LighterLife, Sara has succeeded in gaining a strong understanding of the business and an appreciation of the challenges that LighterLife clients face when trying to lose weight. Sara’s varied experience includes previous senior roles as Brand Communications Director at Virgin Cosmetics and Marketing Director for Iceland.

Commenting on her appointment, Sara said: “I have been privileged to work closely with our extensive counsellor base over the last two and a half years and I am always delighted to hear how LighterLife makes a positive impact on our client’s lives.

“As CEO, I am looking forward to the challenges ahead and driving the business forward so that we can continue helping as many people as possible change their lives for the better”, she continued.

In addition to Sara Jamison’s appointment, LighterLife has also selected Sue Dover as Sales and Marketing Director. Sue brings a wealth of sales and marketing experience and has previously held positions as Marketing Director for The Body Shop, La Senza and, most recently, Chief Operating Officer for Umberto Giannini.

Sue commented: “LighterLife is an inspirational business and I am looking forward to joining the team and building on the good work and success that Sara has achieved in this role.”

– ends –

About LighterLife:
Founded in 1996, the LighterLife Programme was developed by three of its directors – Jackie Cox, Bar Hewlett and Rebecca Hunter. LighterLife is a weight-loss and weight-management programme for people who are one stone or more overweight and with a BMI of 25 or above. LighterLife has helped over 150,000 people lose weight fast with LighterLife since 1996.

The unique LighterLife approach offers programmes specific to the obese and the overweight in the form of nutritionally complete soups, shakes and bars combined with specialised counselling using cognitive behavioural therapy (CBT) and transactional analysis (TA) techniques. Clients benefit not only f r o m rapid, safe weight loss but they also learn the behavioural changes needed to sustain it.

LighterLife PR Contact:
Heather Howell
PR Executive
Cavendish House
Harlow Business Park
5QF CM19
01279 636998

Stena Line And Tourism Ireland Join Forces

Released on: June 30, 2009, 5:09 am
Author: Stena Line
Industry: Travel

Stena Line, the Irish Sea’s leading ferry company, and Tourism Ireland are encouraging British holidaymakers to discover Ireland’s hidden gems this summer.

To mark the collaboration between Stena Line and Tourism Ireland, a major new advertising campaign aimed at boosting tourism in Ireland is to be launched. The new adverts will highlight what makes Ireland such an attractive and exciting destination for British holidaymakers, emphasising the fact that it’s within easy reach of Britain, and how straightforward and inexpensive it is to get there by car with Stena Line.

Stena Line’s UK Communications Manager, Nigel Tilson, said: “Together with Tourism Ireland we are highlighting compelling reasons to travel to Ireland.

“We can provide the perfect solution for couples and families wanting to get away for less. For British holidaymakers Ireland is close to home yet offers something completely different.

“Taking the ferry to Ireland makes so much sense. Travellers can bring their car, pack in as much luggage as they like, and then enjoy the freedom to explore once they get there.”

Hidden gems to entice British holidaymakers to Ireland include the little fishing village of Rathmullan on the banks of Lough Swilly in County Donegal and an island-hopping tour of the West Coast known as the Connemara Safari where tourists can see wild dolphins, grey seals, gannets and basking sharks.

Another attractive Irish destination is the Milk Market in Limerick, one of Ireland’s foremost farmers’ markets, offering an array of cheeses, fish and seaweeds.

Lawrence Bate, Director of Tourism Ireland, said: “Tourism Ireland is delighted to be working with Stena Line on this initiative. There is so much to do and see in Ireland, taking your car over with all your favourite things such as sporting equipment and toys makes great sense and affords great freedom to go where the road takes you. With offers such as those from Stena Line, there has never been a better time to discover Ireland.”

About Stena Line:
Stena Line is the market leader on the Irish Sea, offering the biggest ferry fleet and the widest choice of routes between Britain and Ireland, including ferries to Belfast from Stranraer, ferries to Larne from Fleetwood and routes from Holyhead to Dun Laoghaire and Dublin Port and Fishguard to Rosslare. The company carries over three million passengers on its Irish Sea routes each year, more than its rival operators combined.

Stena Line PR Contact:
Nigel Tilson
UK Communications Manager
Stena Line
Corry Rd
028 9088 4036

Premier London Airport Transfers Service Harmony Cars Launches Brand New Website

Released on: June 30, 2009, 5:06 am
Author: Howard Rosen- Harmony Cars
Industry: Travel

The new site showcases Harmony Cars’ luxury London airport transfers and chauffeur services to an international audience.

LONDON, UK: Harmony Cars has unveiled its new website ( to make it even easier for tourists coming to the capital to book a reliable, safe and comfortable chauffeur service.

The website, put together by multi award winning London web design agency, Cyber-Duck, allows users to get fast quotes on all London airport transfers or chauffeur services online based on destination and the number of passengers.

In addition to this, the new website gives a comprehensive list of prices based on vehicle size and destination which users can consult upfront before making an enquiry.

Harmony Cars operates a fleet of prestige vehicles, each of which is driven by a fully accredited driver, licensed by the Public Carriage Office. From BMW saloons to Mercedes people carriers, Harmony Cars can provide a comfortable and luxurious vehicle based on passenger and luggage requirements.

Not only does Harmony Cars offer premier London airport shuttle service, both UK residents and tourists can book one of Harmony Cars’ fleet for chauffeur services, London sightseeing tours and business trips.

Harmony Cars has over thirty years of experience in chauffeur services and the new website aims to showcase the trusted and prestigious brand the firm has built up over this time.

For more information on Harmony Cars’ London airport transfers or chauffeur services including vehicles, destinations and pricing, visit


For all press enquiries please contact:

Harmony Cars
Matt Gibson,
Cyber-Duck Ltd,
Devonshire House,
+44 (0) 7976 374498

NS&I named as first Government organisation to be set up with Sustainable Mail

Released on: June 30, 2009, 5:02 am
Author: NS & I
Industry: Financial

National Savings and Investments (NS&I), the government-backed savings provider, is delighted to be named as the first customer within the Government to meet Sustainable Mail™ environmental standards.

Sustainable Mail™ has been designed by Royal Mail to help businesses increase the use of environmentally-friendly materials in mailings, while reducing the amount of mail in the waste stream. With almost 27 million customers, NS&I regularly uses direct mail to communicate with customers. The new service will help the financial provider minimise the environmental impact of its direct mail campaigns. Another benefit of signing up to the Royal Mail’s new bulk mail service is a lower price tariff.

Tim Mack, Head of Marketing and Communications at NS&I, stated: “We welcomed and encouraged Royal Mail’s development of Sustainable Mail(tm) and are proud to meet the criteria and pleased to save money on postage costs.”

To qualify for the Sustainable Mail™ product, mailers must meet one or both of the specification requirements – entry level, where prices of up to 2% below normal Mailsort tariffs are available, or intermediate level where this increases to 4.7%.

Matthew Neilson, Head of Environmental Solutions at Royal Mail, said: “There has been tremendous interest in the Sustainable Mail™ service and we are delighted to name NS&I as the first Government organisation to use this service for their direct mail campaigns.”

Sustainable Mail™, along with the Responsible Mail™ product offered by Royal Mail’s Wholesale division, are the first services available that are consistent with the forthcoming BSI standard for Environmental Performance for Direct Marketing. The standard, PAS 2020, was announced in January with the backing of Royal Mail as well the Direct Marketing Association, Acxiom and advertising organisation ISBA.

NS&I produces all its direct marketing material in association with integrated agency Kitcatt Nohr Alexander Shaw. The agency was appointed in January 2008 to provide direct marketing and direct response services. NS&I expects to post its first direct mailings using the Sustainable Mail™ product in July 2009.

About National Savings and Investments

NS&I is one of the UK’s largest financial providers with almost 27 million customers and over £94 billion invested. It is best known for Premium Bonds, but also offers Inflation-Beating Savings, Guaranteed Equity Bonds and Children’s Bonus Bonds in its range. All products offer 100% security, because NS&I is backed by HM Treasury.

ISDN for interviews: 020 7602 4522

Out of hours: All numbers above diverted to staff mobile phones.

Images of Tim Mack are available on request

NS&I PR contact:

Gill Stephens

National Savings and Investments

375 Kensington High Street


W14 8SD

020 7348 93449

Organic Baby Clothing Makes the Perfect Baby Gift

Released on: June 30, 2009, 4:56 am
Industry: Retail

Sandbox Couture offers this season’s most desirable baby clothing and baby gifts made of eco-friendly organic bamboo and soy

Rancho Santa Margarita, Calif., June 29, 2009 — Sandbox, a leading online children’s boutique specializing in baby clothes and baby gifts, introduces organic baby clothing for girls, boys and infants. offers hip, stylish children’s clothing including organic baby clothes f r o m Baby Star and Small Plum, and a selection of environmentally friendly baby gifts made of organic bamboo and organic soy cotton.

“Everyone loves shopping for babies and baby gifts, but because parents are very selective when it comes to baby products, going organic is often the wisest choice when buying gifts for infants and children,” said Sam Brown, spokesperson for Sandbox Couture. “Choosing gifts made of organic and eco-friendly materials, free f r o m aldehyde-based dyes, is a thoughtful gift-giving gesture, and thanks to the variety of organic baby products we carry — no more boring white onesies.”

Shoppers will find an array of organic baby clothing and baby gifts perfectly suited to any occasion. Be it a baby shower, christening or birthday, customers looking for the ultimate parent-pleasing baby gift will end their search at Sandbox Couture. Itzy Ritzy nursing covers, blankets and car seat covers in fun, formaldehyde-free prints make ideal baby shower gifts. Soy organic cotton baby clothing, blankets and accessories, in eye-catching designs are sure to please. Small Plum Organic Bamboo graphic t-shirts and one-piece outfits are designed for kids who want to make a statement, while matching yoga pants keep kids comfortably bedecked in complementary colors.

Organic Bamboo is one of the world’s most sustainable resources. It is the fastest growing grass on the planet. Bamboo grows organically without fertilizers, pesticides or irrigation, while absorbing greenhouse gases and converting them to green growth. Its fabric is hypoallergenic, thermal regulating and has fast drying, anti-microbial properties. In addition, bamboo wicks water up to four times faster than cotton, is odor resistant and provides UV ray protection.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Sandbox Couture is now serving the global community with its fashion forward trends and name brand selections. International shipping rates apply. For additional details, please visit

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothesbaby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at

Term Life Insurance Presents Options for Family, Individual

Released on: June 30, 2009, 4:53 am
Industry: Financial

Today’s economy has many people wondering about the future of their loved ones. Rightfully so; if they were to pass, not only would their family members have to deal with the emotional turmoil of their deaths, but they would also have to contend to funeral costs, financial debts, mortgage payments, and their own financial priorities.

Now there is even more reason to worry about their families; the recession continues to churn, and no one really knows if the worst has past or just begun. Unemployment has risen beyond 8.5 percent with no signs of decreasing in the near future. Many households are finding their incomes dwindle amidst rising costs. Compared to past years, more people are struggling to make ends meet. If the prime income holder was to pass away suddenly, and he or she had no life insurance, their loved ones could be financially devastated in the aftermath. points out that now more than ever people should consider the benefits of life insurance. Term life insurance is a life insurance policy that insures almost anyone for a certain amount of time of your life. It is the less expensive option compared to other life insurance types, making it extremely easy to afford for anyone. There are some drawbacks to term life insurance, but its benefits at this time period outweigh the negatives. suggests that anyone looking for life insurance quotes should search online. The sooner they get the best coverage and rate, the better off their families will be financially.

For more information, visit

Contact Details: Tom Lustina
435 North LaSalle
Chicago, IL
614 286 0193

Become A Professional Housekeeper/Nanny – Get Certified

Released on: June 30, 2009, 4:51 am
Author: Marta Perrone – Domestic Publications
Industry: Human Resources

Nannies and Housekeepers apply for work usually with experience; however, very few are well rounded in all areas so that they can offer themselves as certified professionals in the field. In this economy, the more you know and can offer up as talents and skills, the more likely you are the one to be selected for the job and less likely to be fired.

A professional domestic should learn have good basic childcare skills, and know how to clean, cook, do laundry, flower arranging, table setting and serving along with knowing how to conduct themselves on a job when problems arise and how to communicate properly with their employers in an effort build and maintain a strong employer/employee relationship.

Our one day seminar covers all this and more. Check out to know more about our course study to help you or your employee become a full charge certified professional domestic.

In addition, we do in-home training, personalized household manuals, recruitment and c onsultation!

Contact Details: Marta Perrone
16656 Ventura Blvd. Suite 205
Encino, CA 91436
(818) 784-8102

New Guide Reveals the Quickest Way To Start a Successful Secretarial Services Business

Released on: June 30, 2009, 4:48 am
Author: Leva Duell
Industry: Small Business

With the current economy, more and more people are looking for ways to add a second stream of income to their regular job or replace their job entirely.

Many people who have typing skills want to make money with at home typing and data entry work. But many are looking in the wrong places and they often fall for online typing and data entry programs. These types of programs will only pay them a commission when they sell someone else’s product as an affiliate. Don’t fall for promises of easy money. You’ll be disappointed.

One of the few ways to get legitimate typing work from home is to run a secretarial service business.

Are you wondering how to get started and how to get clients? A new guide will show you how.

Guide creator Leva Duell has been there: “I know exactly how you feel because I have been there. Fourteen years ago I bought a used computer with my credit card. Then, I had to figure out a way to pay off my credit card fast. So, I decided to provide secretarial and typing services from home. I learned as I earned and made many mistakes. This guide is the result of my experiences. I want to make it easy for you to start earning extra money quickly and bypass the mistakes I made.”

The guide covers things like:
– A step-by-step start-up checklist that will tell you exactly what steps to take and in what sequence.
– How to get clients, who your most profitable clients are and how to market to them effectively.
– Prewritten letters and postcards to promote your secretarial services.
– How to charge for your services. Get this right and you’ll be profitable. Get this wrong and you may find yourself without any clients.
– And much more…

Starting a successful secretarial services business does not have to be complex or expensive if you have a plan of action and follow it. And that is what this guide provides, from start to finish. By using this guide you can cut down the time it takes to get up and running and getting your first clients.

For more information go to

Contact Details: Leva Duell
2929 Fire Mountain Dr, #39, Oceanside CA 92054
Phone: 760-722-0290

BT Tradespace Poll Reveals Sir Alan Sugar Voted Most Inspiring Business Figure In The Country

Released on: June 30, 2009, 4:45 am
Author: BT Tradespace
Industry: Internet & Online

BT Tradespace, the business social networking website, has revealed that Sir Alan Sugar has been voted the most inspiring business figure in the country, according to a recent poll conducted with BT Tradespace users.

The 62-year-old founder of Amstrad and star of The Apprentice scored 34 per cent in the vote, well clear of Naked Chef Jamie Oliver, who came in second with 25 per cent.

Ivan Croxford, general manager of BT Tradespace, said: “People admire how Sir Alan rose from a humble background and relate to the no-nonsense style he shows during his TV appearances.

“He speaks in a language the public can understand and is very focused on what the consumer wants.

“He is a good illustration of how business people have crossed into mainstream popular culture and The Apprentice has definitely helped raise his profile and popularity.”

Users of the 350,000-member BT Tradespace site also voted Victoria Beckham into joint third with founder Martha Lane Fox (both 11 per cent), pipping Marks and Spencer executive chairman Sir Stuart Rose.

The result is further evidence of how the former Posh Spice has transformed herself from a pop singer into a global entrepreneur with fashion, cosmetic and women’s accessory lines.

Ivan Croxford, general manager of BT Tradespace, said: “Victoria Beckham has proved to be a very shrewd businesswoman with a keen sense of what consumers want.

“She has skillfully combined her celebrity status with a drive and determination which has helped to take the Beckham brand in completely new directions.”

Croxford added: “The survey choices show how the celebrity and business worlds sometimes overlap.

“Leading business figures are becoming household names and showbiz personalities are increasingly pursuing business ventures to exploit their star status and enhance their income.

“Sir Alan Sugar epitomises this trend and is a good illustration of how businesspeople have crossed into mainstream popular culture.”

Other stars featured in the poll include Kate Moss, Myleene Klass and Gary Barlow, each of whom received 3 per cent of the vote.

Note to editors:

About BT Tradespace
BT is a 350,000-member social networking for businesses online community which enables businesses to set-up their own free website to sell products and services and connect with other people effectively – both building business and customer relationships.

PR Contact:
Kina Kara
BT Group Newsroom
81 Newgate Street
+44 (0)20 7356 5369