BT Tradespace And Libersy Help Smes Sign Up Customers Via Social Networking


Released on: May 29, 2009, 7:58 am
Author: BT Tradespace
Industry: Internet & Online

BT Tradespace is introducing a new online booking and payment system, BT Book It Now, aiming to help small businesses capture business opportunities f r o m social networking.

Based on the Libersy online booking software, Book It Now is available for free to all BT Tradespace members. It is the first e-commerce solution for companies in the service industry, such as hairdressers, restaurants, sports clubs and consultants, to integrate the PayPal payments system directly into an online bookings platform within a social network environment.

With 74 per cent of all service bookings made in the evenings, BT Book It Now aims to provide businesses with the tools needed to serve their online customers round the clock. Customers can log-on at their convenience and check for available times, book appointments and pay instantly using the system.

“Social commerce is clearly on the rise and we are always looking for ways in which we can help the BT Tradespace community make the most of this upward trend,” said Ivan Croxford, general manager at BT Tradespace.

“It’s not only important to be able to display your services, it’s also vital to interact with your customers. BT Book It Now is just one of many value added services that we aim to introduce for members to help them do just this and we’re delighted to partner with Libersy on this particular one.”

“BT Book IT Now offers a unique online system for UK consumers and businesses,” said Karin Loeffen, founder and creator of Libersy. “Businesses can use the booking system to obtain more clients, use their time more efficiently and increase their revenues through BT Tradespace and PayPal. For small businesses it’s often difficult to take time off, because they fear missing opportunities. Thanks to this system, that’s now a thing of the past.”

Book It Now is available f r o m BT Tradespace in three packages, free, basic and advanced. The basic package gives customers the additional ability to support a range of services and accept full or partial payments for them.

With the advanced package, customers can select different staff and rooms and businesses can tailor information that they request f r o m customers to their needs. They can also create a link to their booking system on their own web site and third party search portals as well as on their BT Tradespace profile with the “Book It Now” button.

About is a 350,000-member online community, which enables businesses to sell products and services and connect effectively with other people – in order to build business and customer relationships. BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2009, BT Group’s revenue was £21,390 million

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. 

PR Contact:
Kina Kara
Senior Press Officer
BT News Room
BT Centre
81 Newgate Street
020 7356 5369

Hazmat Training Comes to Irvine


Released on: May 29, 2009, 7:55 am
Author: Environmental Resource Center
Industry: Environment

May 29, 2009 – When workers handle hazardous waste or ship hazardous materials, training is not just a good idea, it’s the law. According to the Department of Toxic Substances Control, workers who handle hazardous waste must be trained annually, and the federal DOT requires that workers involved in the shipment of hazardous materials be trained at least every three years.

Environmental Resource Center®, the leading provider of environmental and safety training, will present the mandatory training in Irvine on June 9 – 11, 2009 at the Holiday Inn, Orange County Airport.

Hazardous Waste Management – CA: The Complete Course will be taught on June 9 and 10.

Hazardous Materials Certification Training for DOT 49 CFR Transportation Regulations will be taught on June 11 at the same location. Classes begin at 8am and end at 5pm each day.

Registration for the training is available by calling 800-537-2372 or at

Now in its 28th year, Environmental Resource Center® trains not only thousands of industry personnel every year, the company also trains personnel from most of the state and federal agencies that enforce the regulations.

Contact Details: Jeannette Karnofsky
Environmental Resource Center®
101 Center Pointe Drive
Cary, NC 27513
919-469-1585; Fax: 919-342-0807

Drug Rehab Mountainside Treatment Center Indentifies Common Misconceptions Regarding Underlying Medical Risks Associated With Substance Abuse And Alcoholism


Released on: May 29, 2009, 7:50 am
Author: Drug Rehab, Mountainside, Treatment Center
Industry: Healthcare

Drug Rehab and Alcohol Treatment Center Mountainside announced has identified common misconceptions regarding underlying and peripheral medical risks associated with drug addiction and alcohol abuse. Despite the volumes of information on these matters, there is a seemingly large body of people unaware of the extent of the danger that active addiction or alcoholism poses.

Recent studies have shown that besides the immediate and obvious health risks of beingaddicted to alcohol or drugs, there are other medical problems that can arise as a direct or indirect result of a person’s substance abuse. It is common knowledge that an alcoholic is in danger of cirrhosis of the liver, heart disease and pancreatitis. These are the obvious ailments. There is also the risk for making poor decisions such as getting behind the wheel while intoxicated. This decision has the power to not only affect the substance abusers health but also endangers the lives of others. What is not as apparent are the risks associated with things that a person may do when drunk that they would never do while sober; such as being sexually promiscuous which can lead to conditions like HIV, AIDS as well as a list of other possibilities. It is by addressing these issues that the substance abuse treatment center helps the individual suffering from addiction to recover and become educated about the drug and alcohol rehabilitation process.

People who abuse illicit drugs are also at risk. For example, people who snort powder cocaine are at risk for hepatitis. The risk comes from sharing different pieces of paraphernalia associated with snorting, such as straws or rolled up paper money. There is also the heroin user who puts themselves at risk by sharing needles, cotton, water or “cooking” devices. There is also the risk for IV drug users for bacterial infections. Bacterial infections are responsible for a large portion of hospitalizations of IV drug users. The list of possibilities can go on and on. The point is that besides the apparent risks there are countless other possibilities that can change a person’s life and perspective on life.

Drug Rehab is the best chance that someone has at regaining control of their life and getting in control of their health. If you believe that someone you know is an alcoholic or may be addicted to drugs, the time is now to get them the help they need. Mountainside Drug Rehab and Alcohol Treatment Center has been helping people recover and educating them on the dangers of addiction for over 12 years.

It’s licensed and credentialed counselors and clinical staff includes an Advanced Nurse Practitioner and Psychiatric Services available by specialists in drug addiction and alcoholism treatment. The highly capable addiction treatment team is dedicated to providing compassionate and quality alcohol and drug treatment. In these hard economic times – Mountainside Drug Rehab is there to help. Please contact the below number or visit it’s Treatment Center website at Drug Rehab Center (

If you or someone you love is in need of treatment please contact us at: 800-762-5433

Contact Details: Drug Rehab – Mountainside
PO Box 717
Canaan, CT 06018
800-762-5433 Reports London Cabs Are Ranked Best In The World


Released on: May 29, 2009, 4:21 am
Industry: Travel has revealed that London taxis have been voted the best in the world for the second year running. A poll of international travellers* has shown that 33% of those surveyed said that London’s black cabs were the best.

Despite being named the most expensive city for cabs, London’s taxi drivers pulled in the most votes for a number of different categories including friendliness of drivers, quality of driving and knowledge of area.

The capital’s taxis beat off competition f r o m New York (favourite amongst 17% of travellers) and Berlin (which came in third place with 6% of the vote). The survey found that the Spanish city of Madrid and the Danish capital of Copenhagen completed the top five. Bangkok, famed for its tuk tuk taxis, was a surprise entry into the top ten, beating both Dublin and Paris to the number seven slot.

Taxis are one of the first experiences that many travellers have on arrival in a new city, so it is significant that the capital’s taxis are making such a good impression on visitors to the UK. In fact, the research found that cabs are by far the most popular method of travel f r o m airport to hotel.

The European poll also looked at the top taxi destinations for cleanliness, value, quality of driving, knowledge of the area, friendliness, safety and availability. 16% of those polled found London cab drivers the friendliest, with Dublin coming in a close second with 11% while Paris was regarded by 16% of those surveyed as the rudest taxi drivers in the world. London taxi drivers were also commended by a third (33%) of travellers for knowing their city better than other city cab companies around the world and a quarter of those questioned ranked London cabs as the safest overall.

Alison Couper, Director of Communications at, commented: “It’s great to hear that London has won the best taxi vote for the second year running. The journey to their hotel is often a traveller’s first experience of the destination they are visiting and so a friendly, knowledgeable taxi driver can help form a positive first impression. With the weak pound, falling prices among London hotels and now this award, London is becoming an increasingly attractive and affordable destination for visitors.”

John Thomas, Chairman of the Licensed Taxi Drivers Association, added: “I am pleased to hear that London has been recognised as having the best taxi service in the world. London’s taxi drivers must dedicate three years to completing the knowledge training to qualify as a London taxi driver and that commitment is vital to offering the very best customer service. This is what makes London’s taxi service stand out f r o m New York, Paris and every other major city.”

Notes to Editors:
* Research was conducted amongst 1,400 travellers f r o m the UK, Ireland, France, Spain, Germany, Norway, Sweden and Denmark in May 2009.

As part of the Expedia group which operates in all major markets with dedicated staff, offers more than 100,000 quality hotels worldwide including a wide selection of Dublin hotelsNew York hotelsRome Hotels and Paris hotels. If a customer can find the same deal for less on a prepaid hotel, will match it. benefits f r o m one of the largest hotel teams in the industry negotiating the best rates for its users, plus user-contributed reviews of its properties. won the Gold Award for best hotel booking site in Webuser magazine in February 2009. Travellers can book online or by contacting one of the multi-lingual call centres. PR contact:
Cordy Griffiths
PR Manager
42 Earlham St
Covent Garden
020 7019 2360

Auto Dealerships Find Help in Preparing for FTC Red Flags Rule Deadline And New Identity Theft Laws

Released on: May 29, 2009, 4:08 am
Author: Lionheart Assurance Solutions
Industry: Small Business

With the FTC “Red Flags Rule” deadline August 1, 2009, fast approaching, Ford dealerships in Denton, Sherman and Denison, Texas are already well ahead of the August deadline thanks to the expertise for Lionheart Assurance Solutions, LP.

Dallas, Texas — May 29, 2009 — The FTC’s new “Red Flags Rule” mandates an August 1, 2009 deadline for every US auto dealership to adopt a formal program to prevent and respond to customers purchasing vehicles with stolen identities. Just this week, one dealership in Houston, Texas found itself dealing with 11 vehicles fraudulently sold to an identity thief.

Ford dealerships in Denton, Sherman and Denison, Texas are already well ahead of the August deadline. Over the past 3 months, these dealerships have worked with the Dallas/Fort Worth office of Lionheart Assurance Solutions, LP to prepare for the Red Flags Rule. Lionheart Assurance began by training all of their executives, creating an awareness of the new “culture of security” the FTC is expecting. Then, those executive teams began to communicate this new process to every employee in the dealership.

Employees were scheduled to attend Lionheart Assurance training sessions specifically dealing with their exposure to identity theft both directly and indirectly. For example, what if a service technician works on a vehicle and the customer has inadvertently left a document in the vehicle with personal identifying information? Maybe it’s just their payroll check stub, but the outcome could be costly for the dealer if not handled properly.

Michael McCoy, identity theft expert and author of the book, “The Silent Crime: What You Need to Know About Identity Theft”, states in his introduction, “…consumers would rather ignore risk and go on with life than fret and worry about potential identity theft. In other words, most people would rather exhibit ‘blissful ignorance’ regarding identity theft loss than proceed with the confusing, complex, time consuming, and expensive process of securing and protecting their identity”. Most of us simply are not aware of our exposure to identity theft and the trail of personal identifying information we leave unsecured.

Lionheart Assurance Solutions, LP reports that after completion of the training, employees find they change procedures in their offices and more fully verify customer’s identities. Some auto dealers are now recording finger prints on the closing sales documents.

A confidentiality document is signed by every employee indicating their understanding and completion of the training provided by Lionheart Assurance. In addition, acomprehensive identity theft product is made available as a voluntary employee benefit. Employees are given tips to protect their identities at home, such as how to protect their mail, credit cards, social security numbers and driver’s license numbers from identity thieves.

Lionheart Assurance provides periodic updates of the employee policy and trains new employees as they are hired.

Pat Parker, Sr. VP of Business Development and Training for Lionheart Assurance said, “Our role is to not only assist auto dealers in understanding how to improve security, but also to help in mitigating their liability associated with data breaches. It’s significant because if dealers don’t put a plan in place by the August 1 deadline, the FTC can fine them as much as $2,500 for selling a vehicle to a buyer with a stolen identity.” Unfortunately, the consequences for auto dealers don’t stop there. Each subsequent violation can carry a fine of up to $11,000.

In servicing auto dealers, Lionheart Assurance calls on specially trained Agents, certified to assist in the identity theft mitigation process.

As August fast approaches, buyers beware – you may find auto dealerships will ask more questions to confirm your identity and ask for other forms of identification, much like the retail industry has begun to put in place. An increasing number of dealerships now display notices that they have taken proactive steps to protect non-public information for both customers and employees.

About Lionheart Assurance Solutions, LP
With offices around the country, Lionheart Assurance Solutions, LP is a unique business services firm specializing in employee group legal and identity theft protection benefits for businesses of all sizes. Serving over 210,000 corporate and individual North American clients since 1997, Lionheart Assurance Solutions, LP assists clients in mitigating risks associated with the loss of employee or customer data by helping them to establish an ongoing program of compliance with federal identity theft laws. As part of a comprehensive affirmative defense strategy, Certified Identity Theft Risk Management Specialists (CITRMS) conduct company-wide identity theft awareness training for all employees, and group identity theft protection and legal access plans are made available to all employees as payroll deduction benefits.

Lionheart Assurance also offers employee group legal plans designed to enhance worker productivity by helping employees keep their focus on their work instead of on personal problems. For small to medium-sized clients, Lionheart Assurance offers a full range of plans that help small businesses to “level the playing field” by providing access to the kinds of legal and consultative advice that typically only a large corporation can afford.

Press Release distributed by

Contact Details: Lionheart Assurance Solutions, LP
Michael Hollingsworth
P.O. Box 38
Hewitt, TX 76643

Café Prevention Introduces New Obesity and Tobacco Prevention Products


Released on: May 29, 2009, 4:05 am
Author: Melissa Haddow
Industry: Education

Springfield, MO — announces the addition of two exciting, affordable, and new prevention products – the Fit for the Future Toolkit for preschoolers and childcare providers and the tobacco education resource, Smoking Makes Me Ugly program, for middle school students.

In an effort to provide exceptional service, Community Partnership will do their best to accommodate those who need the prevention education resource order before June 30 for fiscal year deadlines.

Community Partnership has developed their business around creating and supplying parents, schools, agencies and communities around the globe with a wide variety of tested and innovative prevention strategies and materials. Each product is both educational and eye-catching, and will engage the target audience, whether they are pre-schoolers, teens or adults.

The Fit for the Future Toolkit is designed for children ages 3-5 and childcare providers. The childhood obesity rate for children in this age group has risen to 12.4%, and childcare providers offer the perfect setting to teach about, and encourage, healthy eating and physical activity habits. The kit includes a teacher’s manual, training DVD, children’s books, a movement CD, as well as games and activities to support children making healthy choices.

Comments from childcare teachers have been extremely positive, and evaluations indicate the children are remembering what they learn and the cooks are changing what they serve.

For middle school students, Community Partnership is proud to unveil the Smoking Makes Me Ugly DVD, a comprehensive youth tobacco prevention program. The target ages of 10-12 years old were chosen, as these are the ages the CDC has identified as at risk to begin tobacco use.

Physicians, educators and students themselves were responsible for the content of the interactive DVD, and features include an animated tour of the body, hosted by Cig Free, the talking cigarette, showing how smoking affects teens; interactive lessons, including what smoking does to the outward appearance, and accompanying handouts and worksheets for teachers and students.

Smoking Makes Me Ugly is a new approach to an old problem and has been enthusiastically received by teachers and student alike. Teachers report the tobacco education and prevention DVD is unique and unmatched by any other in its approach to educating middle school youth about the hazards of smoking.

Both the Fit for the Future Toolkit and Smoking Makes Me Ugly DVD are designed to deliver critical information in an engaging and affordable format. is a community’s source for high quality prevention materials designed to improve the health and well being of youth.

Café Prevention is full of postcards, games, bookmarks, door hangers, wallet cards and posters on substances of abuse and teen resiliency. Many have chosen our large postcard format over brochures, as they find it easier to read and it can be mailed or handed out. For more information on these products, or to place an order, please visit


Contact Details: 
Melissa Haddow – Executive Director
330 North Jefferson Ave
Springfield, MO 65806
Tel: 417-888-2020

Bigmouthmedia on Bing


Released on: May 29, 2009, 4:01 am
Author: bigmouthmedia
Industry: Internet & Online

Bigmouthmedia has welcomed the launch of Microsoft’s Bing search engine for introducing renewed competitive impetus and consumer choice to a marketplace currently dominated by Google.

Europe’s largest independent digital marketing agency praised the new service, due to be unveiled on the back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search sector’s development. Citing Microsoft’s pan-European approach and collaboration with key agencies in advance of the launch,bigmouthmedia believes that Bing could add a refreshing new dynamic to the industry.

“Competition is always welcome. It has been some time since the search industry had a realistic alternative to Google, and if Microsoft’s new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike,” said bigmouthmedia CEO Steve Leach.

“Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher that there really is an alternative, then this could be a pivotal moment in our industry’s evolution.”

Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch, bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch followed by the introduction of a range of country-specific services. Similarly, it is expected that we will also see Bing evangelists active in Europe and not just the US.

Bigmouthmedia’s initial assessment of the new service is that in its initial incarnation Bing will do enough to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly understands the importance of searcher confidence in relation to the perception of good search results.

“While the search sector is excited by the prospect of a new service, only time will tell if Bing is to have a permanent impact. The industry has seen numerous new engines launched over the years – including several by Microsoft – and it’s fair to say they haven’t been hugely successful,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“There are some tough questions that Microsoft has to answer. Just how are they going to get average household searchers to try Bing for the first time, and how long will the company be willing to support their current Bing strategy if progress is slow? Until we know the answers, the jury will still be out on this one.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

For further media information please contact:
Iain Bruce
Media Strategist
51 Timberbush
(44) 131 555 4848

GAME Puts EAs Gym In A Box To The Test


Released on: May 29, 2009, 3:58 am
Author: GAME
Industry: Entertainment

The latest fitness game, EA Sports Active, has now hit the shelves at GAME. Before it was released, high street retailer GAME had the chance to conduct an experiment to determine whether the game is a real alternative to the gym. After a two week trial, GAME’s results show that regular high tempo EA Sports Active sessions can have beneficial health and fitness effects, as within a week the weight loss target of the experiment had been met.

Corrinne Garstang, Online Content Manager at GAME, who engaged in the experiment intensively for two weeks, commented “I think I represent a large part of the population who want to incorporate exercise into their lives, but simply don’t have the time or money to join a gym. With so many fitness titles on the market, EA Sports Active really stood out because it had a more ‘grown up’ feel compared to other titles on the market. And after months of feeling increasingly unhappy about my burgeoning waistline I was desperate to see if it really worked”.

More interactive than a fitness DVD and less cumbersome than home fitness equipment,EA Sports Active is the latest offering in the ever popular home fitness genre, competing against existing popular titles such as Wii Fit, My Fitness Coach and Jillian Michael’s Fitness Ultimatum. It offers a range of traditional cardio-vascular and targeted exercises allowing users to experience the variety and challenge of a gym workout in their own living room.

With the number of overweight and obese people in the UK having increased in recent years, the subject of affordable and accessible exercise is one of growing importance. Corrine thinks fitness games like EA Sports Active Challenge can help.

“I don’t think ‘fitness gaming’ is an alternative to the gym if you’re training for the London Marathon,” said Corrinne, “but if you’re an ordinary person looking for a way to fit meaningful exercise into your life then titles like EA Sports Active are definitely the way to go.”

Half way through her two week EA Sports Active Challenge Corrinne had already reached her two-week weight loss target of 3lbs.

EA Sports Active is available now on the Nintendo Wii and Corrinne’s EA Sports Active Challenge blog can be followed

About GAME:
GAME is a specialist European retailer of PC and video games, video consoles and related accessories. GAME caters for all formats, including Xbox, Wii, PS3 and all the relevant accessories such as the wii nunchuk. GAME operates from over 1,300 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with online shopping services, the company’s aim is to be the destination of choice for every consumer. 

GAME PR Contact:
Simon Soffe
Head of Investor Relations and Group Communications
Unity House
Telford Road 
RG21 6YJ
01256 784000

British Airways Is Roaring To Go With The British And Irish Lions Tour


Released on: May 29, 2009, 3:53 am
Author: Katja Cooper
Industry: Travel

British Airways is proud to be the official airline of the British & Irish Lions Tour to South Africa in 2009. The partnership will see British Airways fly the Lions squad and coaching staff to South Africa and provide domestic flights within the country through its branded franchise carrier, Comair. The official aircraft taking the team has been named ‘Air Force Scrum’ through a public competition.

British Airways has a strong rugby tradition. The airline supported the Lions during the 2005 tour of New Zealand and previously assisted England in the triumphant World Cup campaign of 2003. British Airways also has a long association with supporting British talent including previous sponsorship deals with the Rugby Football Union, Scottish Rugby Union and the England football team.

With Johannesburg already one of the must-visit destinations for 2009, British Airways has increased its flights to Johannesburg f r o m 14 to 19 a week to accommodate expected increase in demand, including the thousands of rugby supporters attending the Lions Tour. The Lions play two games in Johannesburg – on 3 June against Golden Lions and the third test against South Africa on 4 July.  In addition to providing flights, British Airways Holidays  also offers a  s e l e c t i o n  of hotels in Johannesburg to suit a variety of budgets and tastes.

Cape Town, another Lions’ Tour destination, is famous for its cable car rides up Table Mountain as well as the Victoria and Alfred Waterfront – South Africa’s most visited attraction – where visitors can catch live music performances. With The Lions playing two games in Cape Town – firstly on 13 June against Western Province before returning 10 days later to play the Junior Springboks, British Airways is expecting to see an upsurge on its daily flights to Cape Town, as rugby fans base their trip to South Africa around the city. Between the matches, travellers can take advantage of the ability to pre-book car rental in Cape Town through British Airways to follow the Lions Tour or travel one of the most beautiful places on earth to watch African penguins at the Boulder Bay, visit Stellenbosch and sample some fantastic South African wine or just simply experience the views the famous Garden Route provides.

British Airways is proud to be the official airline of the British & Irish Lions 2009 Tour as well as a provider of hotels, car rental and tours across South Africa, to help ensure travelers have a memorable visit to this majestic land.

About British Airways / British Airways Holidays Ltd British Airways Holidays Ltd. is a fully owned subsidiary of British Airways plc, which offers a range of destinations, hotels, car rental and experiences. With many money-saving special offers available; and the security of travelling with British Airways, British Airways Holidays Ltd can add peace of mind to holiday plans. Working very closely with colleagues at British Airways, British Airways Holidays constantly seeks to exceed customers’ expectations, both in terms of the value for money and quality of the service provided.

British Airways / British Airways Holidays Ltd PR contact:
Katja Cooper
01293 722107 
Astral Towers
Betts Way
London Road
RH10 9XA 

Reed Learning Introduce The Only Search Marketing Courses In The Uk Accredited By Google


Released on: May 29, 2009, 3:48 am
Author: Reed Learning
Industry: Education

For the first time Google has partnered with a training provider to help teach marketing executives how to get the most from the Google marketing applications.

With the launch of Reed Learning’s Google Marketing Academy, marketers in the UK have been given a comprehensive range of search marketing courses, that not only cover the core disciplines of Google AdWords, Google Analytics and Search Engine Optimisation but are accredited by the search engine giant themselves ensuring that the course content is not only up to date and relevant, but will help marketers, web developers or SME owners to get the most from their online marketing spend.

Dan Cobley, Marketing Director at Google said “Reed Learning’s Google Marketing Academy is the first of its kind in the UK. We’re delighted to endorse these programmes as effective, best-practice learning in the essentials of search marketing.”

In the current economic slowdown, many businesses are looking to maximise the return from their marketing budget. As “the UK is the world’s most developed market for online commerce, with 17p in every £1 spent online” (e-Retail Sales Index, July 2008) coupled with the ability to see the complete Return on Investment from digital marketing activities, unlike many other marketing methods, online marketing offers an attractive proposition to savvy businesses.

Reed Learning is offering a range of online marketing courses for both beginners and advanced marketers. The Google AdWords training will help teach businesses how to create and maintain effective Pay Per Click accounts, Google Analytics Training will teach marketers how to make websites work harder and how to analyse a website’s online presence, whilst the Search Engine Optimisation training will help businesses maximise their online exposure in the natural search engine results pages.

Alex Fenn, Marketing Director, at Reed Learning said: “We’re delighted to be able to add the Reed Learning Google Marketing Academy to our course portfolio. In our research, 71% of marketing professionals saw Google AdWords as an important tool for increasing return and reducing spend. With so many organisations feeling the pinch this year, one of these courses will be a valuable and timely investment.”

Visit us online or call 0800 132 448 to find out more about Reed Learning’s Googletraining courses.

If you would like further information please contact:

Louise Ogle – Marketing Manager – Reed Learning – Tel #44 (0)20 7520 5100