Released on: June 22, 2011, 5:48 am
Author: The Jewel Hut
Industry: Apparel & Fashion, Retail, Internet & Online
The Copenhagen-based jeweller behind the Pandora bracelets range is set to venture into online publishing to help it to stay in contact with its millions of customers worldwide.
The first issue of the online magazine will launch on 20th June 2011 and will be sent to the 1.6 million members of their website-based Pandora Club.
The magazine will feature behind the scenes insights into the brand, fashion shoots, style tips and the stories behind customer’s purchases of Pandora jewellery and bracelets. Published six times per year, the magazine will initially launch in an international format which the company eventually hopes to be able to adapt with local content such as special events and promotions.
The launch of the magazine marks an important step in the evolution of the company. Since the UK launch in 2006 the company’s product range, which now includes rings and watches, has been selling at a phenomenal rate. The company has managed supply and demand successfully, due in large part to its integrated designs, manufactures and distribution.