Tag Archives: Mobile advertising

LiveShopBuy Launches World’s First Location-Based Marketplace to Help Small Businesses Compete & Grow in this Digital Age

Holmdel, New Jersey, 2017-Aug-09 — /EPR Network/ — Big box stores and online marketplaces like Amazon force more and more small businesses in our neighborhoods to close their doors every day. One company, LiveShopBuy, has created the solution. The founders of this innovative company have designed the world’s first location-based online marketplace exclusively for mom and pop stores and small businesses in our communities.

LiveShopBuy launched their campaign today on the crowdfunding website Indiegogo to help raise funds to finalize this online marketplace that will help save small businesses from going under throughout the country.

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Mobile DNA Service Offers Financial Services Insight Into 10m Smartphone Prospects

Released on: September 07, 2011, 3:27 pm
Author: 2ergo
Industry: Marketing

Financial Services organisations now have the ability to target up to 10 million smartphone users with tailored offers and promotions with a unique mobile service launched by 2ergo.

Research from 2ergo has revealed that financial service brands are failing to offer mobile websites or promotions to target the hundreds of thousands of searches that are done daily on simple financial search terms via mobile phones. Currently 368K searches are done daily on ‘loans’, however none of the companies on Google’s first page listings have a mobile site.

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Mobile DNA Service Offers Retailers Immediate Insight Into 10m Mobile Customers’ Preferences

Released on: September 07, 2011, 3:21 pm
Author: 2ergo
Industry: Marketing

Retailers concerned about missing valuable mobile Christmas sales now have the ability to target 10 million mobile phone users with tailored offers and promotions within days.

Last year 22% of online users accessed the internet on their phones over Christmas Day and Boxing Day (econsultancy). 2ergo is predicting that Boxing Day 2011 will be the biggest day ever for m-commerce, with 30% of consumers making a mobile purchase.

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Mobile advertising for newbies white paper

Released on: October 16, 2008, 8:20 am

Press Release Author: Bango

Industry: Advertising

Press Release Summary: New practical ‘how to’ white paper helps digital marketers get up-to-speed on mobile advertising

Press Release Body: Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at http://www.bango.com/whitepaperand is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com. “The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobileanalytics account they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

Web Site: http://bango.com/whitepaper

Contact Details: Bango Inc
330 Madison Avenue
6th Floor
New York, NY 10017
Telephone
+1 866 540 7197
Fax
+1 646 349 3023
sales@bango.com