Fri 12 Mar 2010
House of Fraser Online Launches Testbed For Women
Posted by EPR Network under Consumer Services, Featured, Internet & Online, Retail, Shopping, Sports, Technology, Telecommunications, Transportation & Logistics, Travel, Uncategorized, web 2.0
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Released on: March 12, 2010, 8:00 am
Author: House of Fraser
Industry: Retail
House of Fraser, the premium department store, has launched a new area called Testbed on its website to trial five new niche brands dedicated to women’s fashion.
Very by Vero Moda, Paul & Joe Sister, Selected Femme, Almost Famous and Pink Soda are all featured in the new Testbed section of the House of Fraser site. The c o l l e c t i o n features beautiful tops and dresses to complement the premium denim department. This season’s trends highlight pastel shades, feminine looks and delicate fabrics, all of which are visible through the brands within the Testbed area.
