Internet & Online


Released on: November 21, 2008, 9:58 am

Press Release Author: Tracesmart

Industry: Internet & Online

Press Release Summary: Missing person Blog to be launched by Gill Whitley in collaboration with Tracesmart with the aim of helping reuniting people with their loved ones.

Press Release Body: Tracesmart is to launch a new website on behalf of ‘Searching for a Memory’, a voluntary tracing service run by Gill Whitley. The organisation is sponsored by Tracesmart, the leading online people search facility, and consists of Gill and a team of three other tracers working from home; their aim is to help find relatives or friends for people who have no idea where to start.

Gill, the founder of the service, has been tracing families since 1998 and since then has helped thousands of people hoping to find relatives. The new blog style website will allow visitors to share with Gill as she posts her success stories, and post comments or questions live on the site allowing her to reply personally.

The blog has been created as part of the collaboration between Tracesmart and the ‘Searching for a Memory’ team, an alliance which began early in 2008, and has been flourishing ever since. The union was formed with the aim of becoming an exceptional team in the people search arena, mixing the experience of the research team together with Tracesmart’s extensive online people search facility. Tracesmart’s Missing Person campaign launched in February of this year, with the intention of raising the profile of its vast electoral roll search facility, resulted in countless enquiries and in some cases, the information offered by the person searching was very limited, consequently it became beneficial to refer the trace to Gill and her team.

Gill commented, “I started Searching for a Memory in recognition of my late mother-in-law, who had been estranged from my husband for 34 years. I found her 11 months before she died, and thought as a tribute to her I would continue tracing to help other people find their loved ones. Over the years I would like to think I have had a great deal of success. I have used various resources during this time, but none better than Tracesmart’s excellent onlineaddress search and people search facility.” Gill added, “The facility makes tracing so much easier compared to the earlier days and can very easily be used by anyone.”

Tracesmart’s Communications Manager, Owen Roberts, commented, “The ‘Searching for a Memory’ website has been created by our in-house technical team to help Gill, we are very pleased to be able to facilitate and help Gill and her team because of the excellent voluntary service they provide. I anticipate many people will interact with the new website, and enquire with Gill for help with any Missing Person search, with the hope people will also share their success stories or questions with each other on the blog.”

  • Gill Whitley – Gill is an experienced tracer and has successfully reunited thousands of individuals through her Searching for a Memory project. Her association with the weekly Missing and Found column is published each Saturday in the Daily Mail.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.

Web Site: http://www.tracesmart.co.uk

Contact Details:

  • Contact: Owen Roberts – Communications Manager
  • TRACESMART Ltd
  • 2 Sovereign Quay
  • Havannah Street
  • Cardiff
  • CF10 5SF
  • Tel: 029 2047 4114
  • Email: owen.roberts@tracesmart.co.uk
  • Photo’s available on request.

Released on: November 21, 2008, 9:51 am

Press Release Author: Ernest Jones

Industry: Retail

Press Release Summary: Ernest Jones launches Pandora charm bracelets, necklaces and anklets which enable the creation of exciting mixtures of beads and charms to celebrate an event or an occasion

Press Release Body: Pandora charms are now available at Ernest Jones. Personal, fun and fashionable, Pandora jewellery can be used to celebrate any occasion from birthdays to a special day with a loved one, given as a memento, gifts, or for collecting charms to make personal bracelets, necklaces or anklets. The Pandora range at Ernest Jones offers affordable, fashionable and exciting jewellery for all tastes.

Pandora’s designers seek to inspire and be inspired by all women interested in creating their own style and telling their own unique story. Pandora believes that a piece of jewellery is a woman’s signature. As a result they have created a large selection of matching jewellery in both gold and silver, so women can match their mood and style, whether it is romantic and dreamy, casual jeans with a touch of elegance or an evening gown and high heels.

The new collection from Ernest Jones makes creating a Pandora charm bracelet or necklace easy. Customers simply choose which length and material they would like from a range of 14ct gold or silver chains with lengths of 19cm to 45cm, providing a variety of uses as either necklaces or bracelets. Once the chain is chosen Pandora also offer a wide range of clasps and safety chains to choose from.

Next customers choose the beads that they want. With a wide selection ranging from simple beads to skulls, brightly coloured charms, silver, gold, Swarovksi crystal, birthstones, a beautifully decorated cake for a child’s first birthday, a plump heart for a girlfriend or boyfriend, a suitcase for an exotic holiday, the Pandora charm and bead collection has something for every occasion.

Pandora jewellery was founded by Per and Winnie Enevoldsen in Copenhagen, Denmark. Starting out as a small jewellers shop, the couple travelled to Thailand to source their jewellery, and become so popular that they switched to wholesale supply and opened their own factory in Japan to maintain control over their designs. The designers Lone Frandsen and Lisbeth Larsen were hired and Pandora began focusing on creating the unique and fun range that is now sold all over the world and is this year’s must have fashion accessory.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

Web Site: http://www.ernestjones.co.uk

Contact Details: Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place 3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312

Released on: November 21, 2008, 9:38 am

Press Release Author: Superbreak

Industry: Consumer Services

Press Release Summary: Superbreak has revealed plans to expand its overseas accommodation network after achieving more than 100,000 bookings onto its overseas accommodation programme through travel agents in a year

Press Release Body: Superbreak, the leading short break holiday company, has announced plans to expand its overseas accommodation network, after managing to book 100,000 travellers onto its overseas accommodation programme in the last year. A new target of 115,000 has been set for the next 12 months, up to the end of September 2009.

Superbreak’s 2008/09 programme features new destinations including Brisbane in Australia, Auckland in New Zealand, Fez in Morocco and Palm Springs and Washington DC in the United States. More than 300 new hotels and additional excursions are also included in the programme.

The new brochure from Superbreak covers more than 1500 properties in 200 locations across both short and long haul, including hotels in Paris and hotels in London. A further 300 properties will be available online for agents to sell.

Almost 200 properties are new to Superbreak for 2008/09. The mix of properties on offer is now 70% cities, including hotels in Edinburgh, Prague, Rome and other popular European destinations and the other 30% are beach properties, 25% of which are self catering. All inclusive options are also to be offered.

Sales director for Superbreak, Ian Mounser said: “As an operator that has been working closely with agents for over 25 years, we definitely represent a strongly trusted supplier of overseas accommodation in the current climate.”

He added: “This year we’ve concentrated hard on redefining the mix of properties we offer and this is the second year that we have combined both our beach and city products and we now feature accommodation, excursions, transfers and attractions worldwide.

“With 78% of our overseas programme being three or four star properties, we cater particularly well for the middle market looking for great value.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels in York and throughout the UK. Superbreak is part of Holiday Break plc, a publicly quoted leisure company whose share price can be found in most major UK newspapers, or at Holidaybreak.com.

Based in York, England, Superbreak specialises in booking 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

Today over 1.5 million customers enjoy short breaks from Superbreak which include theatre breaks, theme park and attraction breaks and luxury breaks

Web Site: http://www.superbreak.com

Contact Details: PR Contact:
Khalid Amin
Superbreak Mini Holidays
Eboracum Way
York
YO31 7RE
01904 436043
www.superbreak.com

Released on: November 21, 2008, 9:32 am

Press Release Author: Bigmouthmedia

Industry: Advertising

Press Release Summary: Bigmouthmedia has named the DVLAs campaign to increase the use of its online services as the Marketing Strategy of the Year at the National Business Awards

Press Release Body: The DVLA’s campaign to increase use of its online services has been named bigmouthmedia Marketing Strategy of the Year at the National Business Awards.

Presented at a gala ceremony and Dinner which took place at the Grosvenor House Hotel in London, the award recognised the DVLA’s unprecedented use of commercial tactics to promote a government service. Judges praised the agency for an innovative and successful campaign, which included giving away free low-emission cars in an online lottery.

“The DVLA’s campaign caught the public imagination and drove a massive increase in traffic to their site. It’s a classic example of how a blend of clear strategy, creativity and thinking outside the box can really deliver results,” said David Hardy, International Sales and Marketing Director at bigmouthmedia.

The DVLA managed to nudge ahead of some very stiff competition to collect the prize, with campaigns from Companies House, Lloyds TSB, Wow Stuff, Premier Inn, GD Environmental, Procter & Gamble UK, gocompare.com and Stockport Council all being nominated in this hotly contested category.

“The standard of entries was particularly high this year. Whittling them down to the final few nominations was hard enough, but in the end it was incredibly difficult to choose just one winner,” said Hardy.

The award ceremony which was hosted by Andrew Marr was attended by a number of leading and influential UK business figures, including Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform and HRH Prince Edward, The Earl of Wessex.

Collecting the award, DVLA Head of Research and Marketing Derek Hobbs added: “We are absolutely delighted and honoured to receive this award. It’s a great boost for all the people that have worked on this campaign and provides welcome recognition for one of Britain’s biggest online services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Web Site: http://www.bigmouthmedia.com/

Contact Details: For further media information please contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848

Released on: November 21, 2008, 8:28 am

Press Release Author: LOTO Attn: George Chan, Director of Business Development and Strategic Partnerships

Industry: Internet & Online

Press Release Summary: Beijing, November 21, 2008 – LOTO Online, a Beijing-based Internet technology company, is expanding to provide bilingual web platform services to China’s major media outlets, such as People’s Daily Online and CCTV.com. LOTO’s proprietary and unique patented technologies help its clients achieve 3 main goals: (1) increase the amount of original content the clients are able to provide; (2) allow the clients to be the first to publish in English, content that was previously available only in Chinese; and (3) enlarge their circulation amongst foreign readers at home and abroad. Utilizing LOTO’s platform, China’s media can now be originator of its news in English and be the first to publish in English, breaking news which was previously reported only in Chinese. This boost in foreign circulation allows readers all over the world to now get first-hand news, printed in English, from the original Chinese sources.

Press Release Body: LOTO’s bilingual engine goes to work for China’s media

Beijing, November 21, 2008 – LOTO Online, a Beijing-based Internet technology company, is expanding to provide bilingual web platform services to China’s major media outlets, such as People’s Daily Online and CCTV.com. LOTO’s proprietary and unique patented technologies help its clients achieve 3 main goals: (1) increase the amount of original content the clients are able to provide; (2) allow the clients to be the first to publish in English, content that was previously available only in Chinese; and (3)enlarge their circulation amongst foreign readers at home and abroad. Utilizing LOTO’s platform, China’s media can now be originator of its news in English and be the first to publish in English, breaking news which was previously reported only in Chinese. This boost in foreign circulation allows readers all over the world to now get first-hand news, printed in English, from the original Chinese sources.

Recently, People’s Daily Online was swift to report first-hand on the incident related to Microsoft Windows Genuine Advantage, also referred to as the “Black Screen.” People’s Daily Online published a series of English articles that were cited by over 30 English media providers and English content websites. The New York Times Online published an article referencing the original piece published by People’s Daily Online, providing links to the article and also a Chinese blog covering the incident. The People’s Daily articles were also cited by Australian news blog, Bigblog, the Malaysian online media, Daylife.com, the US news website, Congoo.com and the US online news community, Topix.com.

“Now, with this rapid dissemination of news, the viewpoints of China’s netizens and authorities are able to be reflected in foreign Internet circulations almost immediately,”Johnson Jiang, LOTO founder and CEO, said.

LOTO increases translated content and information available to English readers all over the world. This results in greater access to original sources of information that come from different perspectives. A whole new path has emerged for Chinese ideas, opinions, and news to reach the rest of the world. Following the 2008 Beijing Olympic and Paralympic Games and the upcoming Shanghai World Expo and Guangzhou Asian Games (both in 2010), LOTO’s bilingual engine stands to be a powerful online resource for netizens all over the world. It will offer a new perspective on China’s news, culture, traditions and history.

LOTO’s emergence onto the news scene has revolutionized global searching. Previously, news searches using popular engines such as Google and Yahoo would often return only a few search results originating from China’s media. The bulk of results are usually translated articles published by foreign media. LOTO bypasses this step.

“The issue was that much of the searching was, and still is, done using English keywords, while news reported by China’s media, for the most part, was in Chinese. This created a huge gap between information sought after and information actually accessed. But now, with LOTO’s platform, emerges a solution to the problem of worldwide access to information,” Jiang said

LOTO’s unique technology has removed language barriers between people across the globe. The first and only one of its kind, LOTO’s bilingual engine is based on a human-machine interactive translation system, dynamic translation memory technology and vast, continuously growing databases of keywords, including one dedicated to Chinese news. For the first time ever, netizens are given the ability to search for news outside their native country using only English keywords to return dozens of relevant news reports that have been published by original media outlets such as People’s Daily Online and CCTV.com.

Web Site: http://loto.com.cn

Contact Details: LOTO
Attn: George Chan
Director of Business Development and Strategic Partnerships

Beijing Office
902, Unit B, Horizon Building, No. 6 Zhi Chun Street, Haidian District
Beijing, PRC 100088
(Tel.) 86-10-82800924
(Fax) 86-10-82800943


New York Office
39-07 Prince Street, Suite 3K
Flushing, NY 11354
(Tel.) 1-718-969-6663
(Fax) 1-718-888-7780

Released on: November 20, 2008, 10:38 am

Press Release Author: Level 343/Gabriella Sannino

Industry: Internet & Online

Press Release Summary: The death of a loved one brings grief, sorrow, and tears, but the founders of ThingsNeverSaid.com want to help you turn your sorrow into a celebration of life and love.

Press Release Body: How is that possible? With a ThingsNeverSaid.com virtual memorial. A virtual memorial is a personalized webpage that allows for the expression of feelings and appreciation for one lost. This online memorial lets you tell others about the life and accomplishments of your loved one while you share and receive encouragement, support, and comfort from friends and family members who visit to pay tribute themselves.

Friends and family can stop at your ThingsNeverSaid virtual memorial as often as they wish. There, they will find comfort and enlightenment through shared memories and comments. They can also contribute their own thoughts and feelings to the virtual memorial.

When you visit ThingsNeverSaid.com you’ll notice the calm and soothing atmosphere, simple layout, and easy to follow instructions.

Clicking the “About Us” tab introduces the site creators, whose mission is to create a heartwarming and heart-healing place for you to visit, grieve, and say the ThingsNeverSaid by creating a virtual memorial.

Once a virtual memorial has been set up, friends and family can find it by using the “Search” tab. Florists, funeral homes, and similar service providers can be found by utilizing the “Local Search” tabs.

Grieving is a difficult process, as unique as each individual. Help is available and readily found by browsing our extensive listing of helpful websites. Through this page you can contact support groups, counselors, and outreach groups that offer understanding, comfort, and guidance as you cope with death, loss, grief, and recovery. Help is just a click away; go to the “Get Help” tab to begin your journey.

The “Charities” tab opens a listing of worthy organizations where you can make a donation in tribute to your loved one. Included are various programs related to branches of the Armed Forces as well as specific disease-related research funds, children’s organizations, and nature conservation projects. Linking your loved one’s name with an honorable cause can help ease the loss and encourage others to assist. Volunteering your time to promote a worthy cause will make you feel better and give you an opportunity to share your thoughts and feelings with others as you continue down the road to healing.

The process of creating a virtual memorial is simple. View the “Sample Pages” for ideas, then click on “Add Someone” to get started. Biographical information about your loved one will help tell the world who they were, what they liked, and the things they accomplished in their lifetime. Photos and video clips bring your virtual memorial to life, offering vivid testament to the character of your cherished friend or family member.

ThingsNeverSaid offer three membership levels: one year, five years, or lifetime. Prices are affordable for most any budget and allow you to create a loving tribute through a virtual memorial.

Visit them and create a legacy for your loved one with a virtual memorial.

About ThingsNeverSaid
ThingsNeverSaid.com is an online memorial site, created by Farhad Dan Ahdoot and Wallace Sermons, as a place for grieving family and friends to share stories, love and laughter for those that have passed. With the help of other websites, esteemed charities, and projects that honor fallen soldiers and world tragedies, they hope to create a place where people can celebrate life and pay tribute to the memories of loved ones.

Web Site: http://www.thingsneversaid.com

Contact Details: Contact: TNS Management
Email: Support@ThingsNeverSaid.com
Address:
11140 Rockville Pike Suite 100 # 283
Rockville, MD 20852
Phone: 800-976-3580

Released on: November 20, 2008, 10:08 am

Press Release Author: Stephanie Demetriou/Classic Checks

Industry: Marketing

Press Release Summary: Joppa, MD November 20, 2008—Support The Make-A-Wish Foundation with this new product suite from Classic Checks. The design includes personal checks, self-adhesive address labels, personal contact cards, and a leather checkbook cover that feature modern artwork and the organization’s logo.

Press Release Body: Classic Checks is known for check designs that sponsor important causes. From designs that feature the Defenders of Wildlife to those that support The National Breast Cancer Association, Classic Checksoffers personal checks that sponsor charitable organizations. With checks printed for so many causes, the new Make-A-Wish Foundation personal checkswill fit right into the existing assortment.

The Make-A-Wish Foundation is a well-known charitable organization that grants wishes to children with life-threatening diseases. Since 1980, Make-A-Wish has made over 167, 000 wishes of children come true. The foundation’s goal is to bring laughter and peace to children and their families during heartbreaking times. Make-A-Wish has touched the lives of many children, families, and onlookers. Now, Classic Checks is helping them continue this work by giving a percentage of each purchase back to Make-A-Wish.

On November 20, 2008, Classic Checks released its new Make-A-Wish product suite. The personal checks feature the Make-A-Wish Foundation’s logo amidst colorful modern designs. This way, consumers can support a great cause with great looking checks.Classic Checks is also offering self-adhesive address labels with patterns to match the checks as well as personal contact cards and a leather checkbook cover. These two items offer the same blue and green striped design.

Classic Checks has been helping raise funds for important organizations since its creation in 1995. By supporting specific cause-based organizations, Classic Checks gives consumers the opportunity to support a meaningful cause and help spread the word about it at the same time. The new Make-A-Wish personal checks are sure to further advance the purpose of Classic Checks. Visit Classic Checks today and make your personal checks more meaningful than ever!

About Classic Checks:
Since 1995, Classic Checks has been supporting charitable organizations. By ordering through Classic Checks, you not only support a great cause, but also have beautiful checks. A portion of all check purchases are donated to the organization of your choice as well. Browse through Classic Checks today and find a design that means something to you!

Web Site: http://www.classicchecks.com

Contact Details: 1802 Fashion Court
Joppa, MD 21085
(410) 679-3300 ext. 2453
(410) 676-3300 (fax)
sdemetriou@cdi-us.com

Released on: November 20, 2008, 4:37 am

Press Release Author: Barclays

Industry: Financial

Press Release Summary: Barclays release new video highlighting the risks of online fraud that their customers may face when using the internet

Press Release Body: Barclays new video, which is presented by television reporter Spencer Kelly, outlines the key risks such as phishing and malicious software and provides advice on what can be done to avoid these threats as well as the things Barclays does to protect customers.


Barclays is a leader in online banking security initiatives having launched PINsentry in 2007. PINsentry uses a handheld card reader and chip and PIN technology to verify customers’ identities for online banking. Without the need for passwords or memorable words, PINsentry has introduced a new layer of security to online banking, with users being issued with a unique eight digit code, helping to fight fraudsters who hack into people’s computers or utilise “phishing” emails to steal login details. Over 1.5 million customers are now using PINsentry and it was recently named the Best Security Initiative at the Nominet Best Practice Challenge 2008 awards.

In June 2008 Barclays became the only bank to offer all of its customers a full freeonline security software package. The package, from award winning internet security provider Kaspersky, includes anti-virus software as well as a spam filter, parental controls, spyware, adware and firewalls and is available to all customers who are registered with Barclays online banking. As a result of these initiatives and continuing work behind the scenes, Barclays has seen a dramatic 91 per cent drop in the money lost to fraudsters from 2006 to 2007 and is the only UK bank to have seen a reduction in the number of phishing attacks.

Barclays fight against online fraud continues with a new ‘vidcast’ advising people on the best methods of internet security. The five minute video is available to watch at www.barclays.co.uk/video where viewers are also invited to post their comments including suggestions for subjects of future videos.

For more details on PINsentry, free Kaspersky internet security software and other online security information please go to www.barclays.co.uk/security.

About Barclays
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia.

With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs 143,000 people. Barclays moves, lends, invests and protects money for over 38 million customers and clients worldwide.

For further information about Barclays, please visit our website www.barclays.com.

Video on www.youtube.com/barclaysonline

Web Site: http://www.barclays.co.uk/

Contact Details:
For more information contact:
Elizabeth Holloway
Retail Banking PR Manager
Barclays Corporate Affairs
Level 8
1 Churchill Place
London
E14 5HP
+44 (0)20 7116 6229

Released on: November 20, 2008, 5:07 am

Press Release Author: Steve Gibson/ SkyaboveLocal.com

Industry: Advertising

Press Release Summary: Many Small Businesses are paying a monthly charge for a free service. Unscrupulous sales companies prey upon these companies with offers of top placement listing in the local directories such as Google, Yahoo, MSN, YellowPages, etc… What they don’t tell you is that submitting your site to these directories is free and there are no monthly fees to continue your listing.

Press Release Body: Skyabovelocal.com offers an honest and direct approach to getting you business listed where people are looking. For a one time fee, Skyabovelocal.com will list your business on the top directories. Skyabove creates individual accounts for each client and upon completion of the listing, all account information is transferred to the business owner. That way the business owner owns their listings, not some sales company that will delete your listing if they do not receive a monthly fee.

Owning your own listings gives you several advantages and tools you can use right away.

Free Websites and Webpages, Blogging systems, Coupon creation, Picture storage, Video creation and hosting.

Skyabovelocal.com wants to help your business grow and save you money.

SkyaboveLocal.com creates or claims your business listings on Yahoo, Google, SuperPages, YellowPages and MSN Live

We help you get rid of that monthly fee you’re paying now.
We put the power back in your hands
We give you access to our members only resources
We have a one time charge and NO monthly fees.
We include a custom video for your business and list it everywhere!
In addition, we also list you on SuperPages, YellowPages and InfoUSA.

Visit the site at www.skyabovelocal.com

Web Site: http://www.skyabovelocal.com

Contact Details: 866-647-6225, Info@skyabovelocal.com

Released on: November 20, 2008, 5:25 am

Press Release Author: Communic8 Ltd

Industry: Telecommunications

Press Release Summary: This week sees the much anticipated launch of the new Binatone ‘Speakeasy’ mobile phone by specialist mobile supplier Communic8 Ltd (www.silverphone.co.uk). It has a large screen, big buttons and many other features to assist the elderly and visually impaired.

Press Release Body: This week sees the much anticipated launch of the new Binatone ‘Speakeasy’ mobile phone by specialist mobile supplier Communic8 Ltd (www.silverphone.co.uk). Incredibly simple to use the new mobile will be the UK’s lowest priced big button mobile phone retailing at an introductory price of just £49.99.

Folkestone based Communic8 Ltd have been leading the market in mobile phones for the older generation and sight impaired users for some time now, however big button mobiles such as the popular ‘Emporia’ have all been high-end products costing upwards of £150. The new Speakeasy mobile has been launched as a direct response to a need for a low-cost version and is the very first big button mobile phone available in the UK at a truly budget price.

In a world in which mobile phones have become increasingly smaller, and stacked with complex features and wizardry, Binatone’s Speakeasy offers a no-nonsense, back-to-basics alternative that is sure to be welcomed by many who feel somewhat technically challenged by the many different mobile phones available today.

The arrival of the Speakeasy opens a new chapter for Binatone who have become a familiar and trusted name in home electronics, and for many decades have sold many millions of products in over 55 countries worldwide.

Neil Scanlon, the UK Sales and Development Manager for Binatone says “This innovation for the Big Button Mobile GSM brings a specialist product that the market has been missing for some time - at a very accessible launch SRP of £49.99 Binatone are delighted to have partnered with Communic8 to offer supply to specialist retail and mail order markets.”

Although easy to use the Speakeasy boasts some impressive features including an extra large display, speakerphone, loud ringer and strong vibration alerts. The model is Digital Hearing Aid Compatible and also fitted with a useful power torch function. Whilst being designed to incorporate big buttons the phone still retains a slim and comfortable size. Other features include caller ID, direct SMS key, and a unique notepad at the back of the handset. Importantly the phone is SIM free and is not locked to any network.

The price breakthrough of the Binatone Speakeasy looks set to see a dramatic increase in the number of elderly people now being able to afford a large button mobile phone. Many will discover for the first time the convenience and added security that a mobile phone provides. “For the first time, Elderly people have access to a fantastic, easy to use mobile phone at an affordable price and we are delighted that Binatone have decided to work with us to launch the Speakeasy mobile phone” commented Stewart Smith Managing Director of Communic8 Ltd.

The new Binatone Speakeasy is available for consumers through Communic8 and can be ordered directly from the company via their website at www.silverphone.co.uk or by calling the sales office on 08701 600 600. Retailers wishing to stock the Binatone Speakeasy can also contact Communic8 via the same telephone number.

At a time when money is tight for everyone the Binatone Speakeasy is sure to make a truly thoughtful Christmas gift for an elderly relative at a price that won’t break the bank.

Web Site: http://www.silverphone.co.uk

Contact Details: Stewart Smith
Communic8 Ltd
2nd Floor
39 Bouverie Square
Folkestone
Kent
CT20 1BA
United Kingdom
Tel: 08701 600 600
Email: stewart@comm8.com

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