Released on: November 21, 2008, 9:51 am

Press Release Author: Ernest Jones

Industry: Retail

Press Release Summary: Ernest Jones launches Pandora charm bracelets, necklaces and anklets which enable the creation of exciting mixtures of beads and charms to celebrate an event or an occasion

Press Release Body: Pandora charms are now available at Ernest Jones. Personal, fun and fashionable, Pandora jewellery can be used to celebrate any occasion from birthdays to a special day with a loved one, given as a memento, gifts, or for collecting charms to make personal bracelets, necklaces or anklets. The Pandora range at Ernest Jones offers affordable, fashionable and exciting jewellery for all tastes.

Pandora’s designers seek to inspire and be inspired by all women interested in creating their own style and telling their own unique story. Pandora believes that a piece of jewellery is a woman’s signature. As a result they have created a large selection of matching jewellery in both gold and silver, so women can match their mood and style, whether it is romantic and dreamy, casual jeans with a touch of elegance or an evening gown and high heels.

The new collection from Ernest Jones makes creating a Pandora charm bracelet or necklace easy. Customers simply choose which length and material they would like from a range of 14ct gold or silver chains with lengths of 19cm to 45cm, providing a variety of uses as either necklaces or bracelets. Once the chain is chosen Pandora also offer a wide range of clasps and safety chains to choose from.

Next customers choose the beads that they want. With a wide selection ranging from simple beads to skulls, brightly coloured charms, silver, gold, Swarovksi crystal, birthstones, a beautifully decorated cake for a child’s first birthday, a plump heart for a girlfriend or boyfriend, a suitcase for an exotic holiday, the Pandora charm and bead collection has something for every occasion.

Pandora jewellery was founded by Per and Winnie Enevoldsen in Copenhagen, Denmark. Starting out as a small jewellers shop, the couple travelled to Thailand to source their jewellery, and become so popular that they switched to wholesale supply and opened their own factory in Japan to maintain control over their designs. The designers Lone Frandsen and Lisbeth Larsen were hired and Pandora began focusing on creating the unique and fun range that is now sold all over the world and is this year’s must have fashion accessory.

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

Web Site: http://www.ernestjones.co.uk

Contact Details: Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place 3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312

Released on: November 20, 2008, 9:54 am

Press Release Author: Sara Scurfield

Industry: Apparel & Fashion

Press Release Summary: Burton has launched a collection of dinner suits to coincide with the trend to formalwear inspired by the new James Bond film, Quantum of Solace

Press Release Body: Burton, the UK men’s fashion retailer, has launched a new collection of dinner suits to coincide with the trend to formalwear inspired by the release of“Quantum of Solace”, the latest James Bond film.

As part of Burton’s new Heritage tailoring collection, the menswear company has unveiled a classic double breasted tuxedo that has been inspired by the Burton archives and brought up to date with a more modern fit. Made from 100% wool, this tux features intricate detailing, satin lapels and embroidering with a nod to the Burton tailoring roots.

Burton also has its own piece of 007 sartorial history as they provided Sean Connery, the original Bond, with a white tuxedo for the opening scenes of “Goldfinger” in 1964.

In addition to the Heritage dinner suit, there are premium single breasted and three piece mens suits from Burton’s mainline tailoring range that offer different variations and price points for formalwear.

With stylish and sophisticated suits being sported by Daniel Craig in “Quantum of Solace” and the ever eventful Christmas party season just around the corner, the tux is set to dominate the high street this season.

About Burton
Burton has a long history in mens clothing and fashion, having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including mens shirts, jeans, jackets, knitwear, shorts, shoes, underwear and accessories.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions. All Burton’s customers can shop for Christmas up until midday 19th December for standard delivery and midday 22nd December for Express delivery.

Web Site: http://www.burton.co.uk/

Contact Details:
PR Contact:
Sara Scurfield
Colegrave House
70 Berners Street
London
UK
W1T 3NL
020 7291 2951

Released on: November 19, 2008, 7:19 am

Press Release Author: Lara Manchik

Industry: Apparel & Fashion

Press Release Summary: Opening Doors for Women’s Self-Expression in the Workplace.

Press Release Body: San Clemente, CA November 18th 2008 - Finally there is a much-needed breath of fresh air in the design of womans scrubs and lab coats. Realizing that the style of this important and standard uniform has gone virtually unchanged for over 40 years, Physician Assistant Lara Manchik was inspired by the extraordinary women working in healthcare to fill this great need that has long been overlooked. Manchik along with former Vera Wang designer Adrienne Catrina are bringing a new look and utility updates that are helping women find a balance between looking fashionable and presenting the professional look that is necessary for the industry. The Medelita line ofclinician scrubs and lab coats are incorporating femininity and style in attractively tailored clinician wear that women will be excited to wear to work.

The challenge set out before Manchik and Catrina was to help women find a sense of self-expression and femininity in the scrubs and lab coats that are so much a part of their everyday lives. Yet allow them to fit in with the standards of a male dominated industry. Many of the new Medelita designs include first-time innovations for nursing scrubs and lab coats that not only bring some stylish twists to the classic design but will also make the lives of these medical professionals much easier.

The look is stylish yet professional. The design improvements made to the scrub tops include darting at the bust, tailored sleeves, and tapered waist and hips that give women modern lines and an attractive fit while keeping comfort in mind. The clinician pants feature a contoured rise and a subtle bootleg that gives them a slimming look. The attractive details and feminine colors, combine both fashion and utility while meeting the industry requirements. Medelita’s groundbreaking use of comfortable and technologically advanced fabrics resist spills and stains, and help women present a fresh and clean appearance.

These exciting new design improvements are going to change the way women look medical scrubs and lab coats, as women working in healthcare have been redefining their identity and femininity in the work place. This fresh take on a familiar style is going to give women the professional look tailored to the female figure that they have been craving. With Lara Manchik’s years of experience working in the ER, she knows women have been waiting for the practical innovations, modern style and flattering fit that will make life on the job easier and more comfortable.

About Medelita
Medelita is dedicated to the innovation of medical apparel and are changing the way healthcare professionals dress. They are the first makers of clinician scrubs and lab coatsto use the revolutionary moisture-transferring Dri-release® and bacteriostat FreshGuard® microblend technologies by Optimer. These help keep women feeling fresh and the fabric feeling clean with the demands of long hours and grueling shifts. Made from 100% brushed cotton, hand-sewn in the U.S.A., the ultra-soft Medelita lab coats use the Advanced Dual Action Teflon® fabric protector developed by DuPont®. It resists wrinkling, repels liquid spills, and their use of High IQ® Easycare Plus by Huntsman keeps your professional wear looking new and freshly pressed longer.

Web Site: http://www.medelita.com

Contact Details: For more information or to interview Medelita, please contact
lara@medelita.com or call 877-987-7979 or visit www.medelita.com

Released on: November 19, 2008, 7:08 am

Press Release Author: Keoki Kaine

Industry: Apparel & Fashion

Press Release Summary: Official Pro Sports Expands Inventory to Include Triumph United Styles, ADX Fight Wear, Extreme Pain

Press Release Body: (Murrieta, CA) November 18, 2008 – Official Pro Sports, a leading retailer of professional sports apparel and equipment today announced the addition of many new lines of MMA clothing including top brands such as Chess Game Fight, Extreme Pain. Representing a collection of up and coming contenders in the world of Mixed Martial Arts, Official Pro Sports has captured the essence of what makes the ultimate fighting industry so engaging for fans of all ages and backgrounds. From Triumph United and ADX to Extreme Pain and Sprawl, Official Pro Sports brings forward the hottest brands in MMA clothing and a MMA Gear. You can find MMA shirts from The Pain Factory and Chess Game Fight wear among others.

Featuring top fighters such as Kimbo Slice from EliteXC, Mayhem Miller WEC Fighter, Rampage Jackson UFC Fighter, Team M, Tiki WEC Fighter, and Sokoudjou. The addition of these new lines provides competitors and fans with a variety of comfortable styles and quality threads to practice, compete or simply represent. Official Pro Sports seeks to be the source for professional sports apparel and like many of the fighters of MMA today, the online retailers has quickly made a name for itself among its competition. As part of its low cost shipping policy, Official Pro Sports offers five dollar shipping on all United States orders and seven dollar shipping on all Canadian orders.

“Adding to our selection of MMA clothing, a MMA Gear, and MMA Shirts, has been a continuous effort. We aim to stay ahead of the trends and bring style and value to world of MMA,” said Keoki Kaine, spokesperson for Official Pro Sports. “Offering competitive prices on top brands, we seek to bring the underground world of MMA clothing to the masses. We couldn’t be happier with the recent activity revolving around MMA gear,”Kaine concluded.

Official Pro Sports offers the benefit of one stop shopping for MMA gear and MMA clothing supporting a variety of fan gear across the professional sports and mixed martial arts arena.

As a multidimensional supplier of sports apparel and equipment, Official Pro Sports carries a number of brands in MMA clothing, UFC gear, NFL, MBA, MLB, NHL, Elite XC and motorsports apparel, gear and equipment. By providing low cost shipping rates and competitive prices, Official Pro Sports provides everything you need to “keep it official”. For more information on Official Pro Sports, please visit http://www.officialprosports.com.

About Official Pro Sports
Official Pro Sports is a leading online retailer, providing professional sports apparel and equipment for MMA, UFC, WEC, NFL, MLB, NHL, NBA, Elite XC and motorsports. The company takes pride in being a single source for athletic apparel including MMA clothing, a UFC Gear, fight & sports apparel, as well as many other items offering serious athletes official apparel and equipment to compete like professionals. With headquarters in Murrieta, CA, Official Pro Sports is a privately held company. Founded in January, 2008 Official Pro Sports has quickly become a key player allowing customers to “Keep it Official with Official Pro Sports.” For information about Official Pro Sports please visit the company’s web site at http://www.officialprosports.com.

Web Site: http://www.officialprosports.com

Contact Details: key@officialprosports.com
909-810-1155
PO Box 66
Murrietta, CA 92564-0066

Released on: November 18, 2008, 9:31 am

Press Release Author: Carrie Eames

Industry: Entertainment

Press Release Summary: Boots has launched its Christmas TV advert featuring the Sugababes hit single Girls

Press Release Body: Boots’ Christmas TV advert from 2007 won an industry Gold Award in The Campaign Magazine Big Awards. The company has now launched this year’s seasonal advert, and it features the Sugababes’ hit single ‘Girls’.

In 2007 the Boots TV advert gave real insight into the lengthy preparations women make when getting ready for that all-important Christmas party. The music that accompanied it was ‘Here Come the Girls’ by Ernie K Doe, originally a hit in the 1970s.

This year, Boots‘ new Christmas advert celebrates the art of choosing great gifts for your colleagues this season. The advert shows Boots knows that women want to get it right, finding the perfect present at a price they can afford.

Boots has teamed up with the Sugababes, the UK’s biggest girl band, for this year’s campaign. The advert features the trio’s recent single ‘Girls’, which includes a sample of ‘Here Come the Girls’ by Ernie K Doe. The Sugababes feel-good single has been selling fast in selected Boots stores across the nation, and Bootshas matched the 10p donation to the White Ribbon Alliance for every copy it has rung through its tills.

The theme of the song reflects the feminine traits highlighted in the advert. Set in an office, viewers will see women making lists, lovingly wrapping presents, and even offering themselves up as gifts in a bid to ensure they give the perfect ‘Secret Santa’ present.

Throughout the commercial viewers are given hints of items that would make ideal Christmas gifts for friends, family and colleagues this year. From beauty products for a bushy-browed boss who receives the ‘No7 Eye and Brow Kit‘ to a colleague who has a soft spot for cuddly toys who receives the ‘In the Night Garden Soft Friends Gift Pack’, the message is there is something for everyone. With a huge range of Christmas gifts for 2008 under £5 and many presents part of a three for two mix ‘n’ match offer at Boots this season, ‘Secret Santa’ has never been so easy.

The office scene was shot over a period of five days in a disused office block. There were 400 women on the site and only 50 men, but everyone had a go at wrapping their own ‘Secret Santa’ present. In keeping with the theme of their advert, this year more than 2800 staff at Boots UK’s Nottingham and Feltham support offices will be attempting to break the world record for the largest number of people involved in a ‘Secret Santa’ on one day.

About Boots
Boots UK is the UK pharmacy-led health and beauty retailing business of Alliance Boots.

Web Site: http://www.boots.com/

Contact Details: PR Contact
Carrie Eames
PR Manager
Boots
D90W WG14
Thane Road
Nottingham
NH90 1B S
0115 959 5995

Released on: November 18, 2008, 9:13 am

Press Release Author: Modern Mom Media Corporation

Industry: Media

Press Release Summary: CEO of I Am Modern Magazine, world’s first and only social media based publication, has been recognized as the 2008 Entrepreneur of the Year by the Loudoun County Chamber of Commerce in Northern Virginia. I Am Modern Magazine was double finalist in both Entrepreneur of the Year and Product of the Year categories.

Press Release Body: Northern VA, Metro DC (November 18th, 2008)- CEO of I Am Modern Magazine, world’s first and only social media based publication, has been recognized as the 2008 Entrepreneur of the Year by the Loudoun County Chamber of Commerce in Northern Virginia. I Am Modern Magazine was double finalist in both Entrepreneur of the Year and Product of the Year categories.

I Am Modern Magazine is based on the social media model and completely driven by user-generated content, which is hyper local and relevant to women in Northern Virginia. Hulya Aksu, the brain child, publisher and CEO of I Am Modern Magazine, wanted to provide a connecting point for upscale mothers that make up a large portion of the single-most influential buying target for advertisers. “We connect moms in print, online and in person, that’s how we live our lives in the 21st century” said Hulya Aksu. “We are very happy that our revolutionary approach to marry social media with a print magazine has been recognized by the Loudoun County Chamber of Commerce.” Noting that the magazine has been operational for only a year Aksu added “To be selected as the Entrepreneur of the Year, out of 40,000 businesses, is a great honor and proves the power of social media as well as our unique approach to combining human relationships and digital communications.” Hulya Aksu is often described by industry insiders as a“360 degree entrepreneur”, someone who understands the entire media business: the advertising, technological and social media aspects of the business as well as the creative end.

About Modern Mom Media Corporation
I Am Modern Magazine for Moms is an upscale lifestyle magazine that brings a revolutionary breakthrough to print and internet publication featuring 100% reader generated local content with a quality national look and feel. I Am Modern Magazine for Moms, a quarterly publication, is strategically aligned with local mothers who are the most valuable market for both local and national vendors. The web site,www.iammodern.com provides a social media portal for local mothers in Northern VA and Metro D.C. I Am Modern Magazine for Moms is the world’s first and only reader generated magazine that connects moms in print, online and in person with their unique social club. I Am Modern Magazine was a double Finalist at Small Business Award for Best Entrepreneur and Product of the Year in Loudoun County, Virginia They took top honor as Best Entrepreneur.

Web Site: http://www.iammodern.com

Contact Details: 43300-116 Southern Walk Plaza, #810
Ashburn, VA 20148
hulya@iammodern.com
703.728.9009

Released on: November 18, 2008, 8:52 am

Press Release Author: Sam Brown

Industry: Retail

Press Release Summary: Retailer of Baby Clothes & Designer Childrens Clothes Offers Additional 10% Off Holiday Apparel

Press Release Body: Rancho Santa Margarita – CA November 14, 2008 – Sandbox Couture, a popular online children’s boutique retailer of designer childrens clothing, baby clothes and a baby gifts, today announced its Pre-Holiday Shopping Sale offering customers early bird specials on Holiday Dresses, Holiday Event Dresses, Thanksgiving Outfits and Christmas Gifts for little boys and little girls.

Sandbox Couture’s pre-holiday discounts offer shoppers the ability to rack up savings in advance of post-holiday sales. Many items in the online boutique are already on sale plus shoppers can receive an additional 10% off by entering in coupon code HOLDIDAY10 at checkout, benefiting from savings as great as 70% off retail.

With the slowing economy, online retailers like Sandbox Couture can offer greater savings than brick and mortar stores due to lower overhead and operational expenses, which enable already lower prices. By implementing reduced prices and additional promotional savings, shoppers can maximize value and quality at a much lower rate.

The online retailer represents a multitude of name brands, designer labels and unique finds that parents love. Offering a variety of baby gifts and gift ideas representing this season’s must haves, top sellers, celebrity favorites, Many shoppers have become regular customers and follow the boutiques additions and selection of top designers and styles. Considered an extraordinary source for quality childrens clothes that are adorable, unique and affordable, Sandbox Couture is has become a quick favorite among savvy shoppers.

“In tough economic times, retailers must be cognizant to the needs of their audience and Sandbox Couture understands the desire for quality and value at an affordable price,”stated Sam Brown, spokesperson for Sandbox Couture. “From fashion trends to the latest designers collections, our goal is to bring forward the best quality at the best price,” Brown concluded.

Top brands available at Sandbox Couture include Baby Bling, Baby Nay, Ooh La La Mama, Kate Mack and Itzy Ritzy to name a few. To take advantage of Sandbox Couture’s Pre-Holiday Sale, enter coupon code HOLDIDAY10 upon checkout. For more information on the latest additions in baby clothes and children’s fashions, please visithttp://www.sandboxcouture.com.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing designer baby clothes,designer childrens clothing and unique a baby gifts. The company takes pride in hand selecting products from top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site athttp://www.SandboxCouture.com

Web Site: http://www.SandboxCouture.com

Contact Details: Press Contact
Sam Brown
949-459–2505
pr@sandboxcouture.com

Released on: November 17, 2008, 12:35 pm

Press Release Author: Lara Manchik

Industry: Healthcare

Press Release Summary: Sophisticated, femininely tailored healthcare lab coats get stain-fighting and wrinkle-resistant features from smart fabric technologies

Press Release Body: San Clemente, CA, November 18, 2008 — For the first time ever, healthcare industry lab coats get sophisticated, stain-fighting and wrinkle-resistant properties with the combination of DuPont Dual Action Teflon® fabric protector and HIGH IQ® Easycare fabric finish. Designed especially for a woman’s physique, Medelita’s all-cotton women’s lab coats repel and fight stains, while its machine washable fabric maintains a wrinkle-free, professional finish.

“Female healthcare practitioners have worked hard to get where they are in the medical industry, with women now constituting a majority in certain medical specialties,” says Medelita Founder Lara Manchik. “We believe that they deserve a woman’s lab coat that works just as hard as they do, and are extremely proud to be the first to design a flattering women’s lab coat that is also functional. You can’t see it or feel it, but the technology keeps our coats stain-free and sharp, right out of the dryer.

“In the medical field, image is as important as aptitude.”

As a female emergency room Physician Assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. To outfit her female colleagues with attire befitting their tireless efforts, clinician-turned-entrepreneur, Manchik created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

The Medelita lab coat is designed to repel fluids, which bead up and can be brushed off when spilled on the fabric, and require fewer cleanings than ordinary lab coats. Thanks to the Advanced Dual Action Teflon® fabric protector, the fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of the Medelita lab coat spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained coats.

“Just as athletes wear functional fabrics to enhance their performance during competition, the long days that our clients work are a true test of endurance,” says Manchik. “Moving freely and feeling comfortable all day in a lab coat, while maintaining a fresh, confident appearance, is very important to the conscientious modern female clinician.”

The Medelita lab coat relies on HIGH IQ® Easycare Plus high-tech fabric finish to maintain a clean and professional look, day after day. The high performance, low maintenance fabric emerges from the dryer without wrinkles and resists the destructive effects of cleaning cycles and everyday wear. In addition, the lab coat maintains its original shape, without sacrificing a soft and smooth-to-the-touch finish.

Made from high-denier, 100-percent brushed cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available including womans scrubs and womans labcoats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website athttp://www.medelita.com or call (877) 987-7979.

Web Site: http://www.medelita.com

Contact Details: Lara Manchik, Medelita, LLC
877.987.7979
lara@medelita.com

Released on: November 17, 2008, 12:29 pm

Press Release Author: Tony Dean

Industry: Retail

Press Release Summary: 10-50% off NFL Football Jerseys, NCAA Jerseys and New Arrivals

Press Release Body: (Marshall, TX) November 14, 2008 – www.SidelineApparel.com, a leading retailer of NFL team jerseys, sports apparel and athletic shoes, today announced its nearly store wide savings of 10-50% off entire stock of new arrivals, athletic footwear, NFL football jerseys and NCAA Apparel.

Just in time for one of footballs biggest days, Sideline Apparel is offering fans early-holiday discounts. The online retailer has a large inventory of NFL merchandise and apparel, NCAA apparel and athletic shoes for kids and adults, all in time for pre-holiday shopping. Featuring the season’s top NFL team jerseys and NCAA merchandise, shoppers can take advantage of site wide savings as great as 50% off retail.

Building upon over 18 years of solid supplier relationships, Sideline Apparel is able to offer shoppers the assurance of the lowest price on quality, 100% authentic sports apparel and merchandise. With the weakening economy, consumers are keen to getting as much value for as little cost. This has been a practice that Sideline Apparel has instituted over the past decade, not to follow suit, but to simply offer the best for less.

The savings offered by Sideline Apparel, allow sports enthusiasts to support their favorite teams, dress in the latest sports apparel and experience day in and day out savings. Quality product and superior customer service are just a few of the many reasons impacting Sideline Apparel’s long running list of repeat customers. Featuring new Nike, Adidas, Jordan, K-Swiss and New Balance shoes as well as 2008 NFL Rookie Jerseys, Kids NFL Jerseys and T-shirts, Sweatshirts and jackets ideal for the winter season, Sideline Apparel has brands desired by all.

“Our goal is to bring a wide assortment of jerseys, athletic shoes and sports apparel to sports fans of all ages at prices that are favorable during these economic times,” statedTony Dean, spokesperson for SidelineApparel.com.

Shoppers can begin saving now on hats, sweatshirts, jerseys, jackets and more representing all the hottest teams and players of the season. Beginning in 1989 with a retail location and expanding to the online community in 2003. For more information on Sideline Apparel or to start saving on athletic shoes, jerseys and sports apparel, please visit http://www.SidelineApparel.com.

About Sideline Apparel
Sideline Apparel was established in 1989 as a retail location located inside of a shopping mall. In 2003, the company began selling sports apparel and pro sports jerseys nationwide with the launch of SidelineApparel.com. Providing the best selection of NFL jerseys, MLB Jerseys, NBA Jerseys and NCAA Jerseys and apparel, SidelineApparel.com ensures quality and affordability. Privately held, the company is headquartered in Marshall, Texas. For more information, please visit www.SidelineApparel.com.

Web Site: http://www.sidelineapparel.com

Contact Details: Tony Dean
Public Relations
903-935-7365
pr@seowhat.com
1300 E. Pinecrest Dr., Ste. 100
Marshall, TX 75670

Released on: November 17, 2008, 10:40 am

Press Release Author: MJ Rolex Watch Blog

Industry: Entertainment

Press Release Summary: Quantum of Solace: The new 007 James Bond: Even if the producers have James Bond wear an Omega in the new Bond film, star Daniel Craig wears a Rolex Submariner in tribute to the legacy of Ian Fleming and Sean Connery.

Press Release Body: Rolex: Quantum of Solace’s new 007 James Bond, Daniel Craigchooses to wear a Rolex Submariner 6358, even to interviews for the new Bond film. When playing James Bond in the film, however, Daniel Craig wears an Omega. Now what exactly is going on here?

With Quantum of Solace predicted to rake in over $60 million dollars on opening weekend, the producers of the new James Bond may not be worrying about the maverick approach of the new 007, Daniel Craig. Then again, maybe they should be listening to the wisdom of their chosen star and honor a great legacy.

This article, by John Lavitt, can be viewed in its entirety at the MJ Rolex Watch Blog:
http://www.melrosejewelers.com/rolex-watch-blog/daniel-craig-wears-a-rolex-to-honor-the-legacy-of-james-bond/

Why is Daniel Craig a maverick? Although James Bond wears an Omega in the new films, Daniel Craig chooses to go against the grain of his producers and wears a classic Rolex Submariner 6358 to his interviews and in his personal life. Since Ian Fleming wrote in the original novels that his character James Bond wears a Rolex and Sean Connery always wore a Rolex Submariner 6358 in the early classic films, Daniel Craig pays tribute to these cultural icons by wearing a Rolex. At a recent GQ photo shoot, the entire wardrobe was styled for Daniel Craig, except for one key element: “Watch by Rolex, Craig’s own.”

Learn more about the James Bond’s Rolex Submariner at:
http://www.melrosejewelers.com/content/rolex_education_rolex_journey_of_submariner.htm

An example of a Rolex Submariner that has historically been used in James Bond films can be seen here: http://www.melrosejewelers.com/info/submariner_ss_black_388.htm

Even if Omega named their new watch after James Bond and was willing to pay a bundle for the product placement, maybe the producers should respect the awareness shown by their star of the true legacy and history of their character. Throughout his time as 007, Sean Connery was equipped with the Rolex Submariner, which has just celebrated its 50th anniversary this year, and Ian Fleming clearly chose Rolex as the watch worn by his creation. “Daniel Craig likes to tell a story about his watch. It is a Rolex Submariner 6358, an exact replica of the one he remembers Sean Connery wearing in Goldfinger.” (Empire Magazine). Now is the time for the producers of James Bond to follow the lead of their star and honor the legacy of Ian Fleming and Sean Connery — Give 007 back his Rolex

This article was published by the MJ Rolex Watch Blog,
http://www.melrosejewelers.com/rolex-watch-blog/ , or in the U.K. at
http://www.melrosejewelers.co.uk/rolex-watch-blog/

Melrose Jewelers has the world’s largest information and education section guide about Rolex watches found here: http://www.melrosejewelers.co.uk/content/rolex_education.htm

The MJ Rolex Watch Blog is published by Melrose Jewelers,http://www.MelroseJewelers.com, USA’s largest online Rolex retailer. Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff’s Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date presidential and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch Dealers can be found at the Rolex website. Melrose Jewelers intends to complement the jewelry store offerings of Tiffany’s (TIF), Zales (ZLC), Amazon.co.uk (AMZN), Blue Nile UK (NILE), and Signet (Kay Jewelers & Jared The Galleria) (NYSE: SIG) with Rolex wristwatches.

About the Melrose Jewelers Preowned Rolex Standards:
The Preowned Rolex Awards were designed by Melrose Jewelers, America’s largest online Preowned Rolex watch retailer, in order to award Preowned Rolex retailers committed to excellence in product quality and product authenticity disclosure. The 2008 Preowned Rolex Awards Winners are: A and E Watches (A & E Watches,A&E Watches),Time and Gems (Time & Gems, Time&Gems), Portero, JomaShop (Joma Shop),Bernard Watch and Stein Diamonds. Watch Finder ( WatchFinder ) WatchFinder.co.uk , Second Time Round ( Second Time Around ) SecondTimeRound.com , Dream Watches Dream-Watches.co.uk , Watches.co.uk , & Blowers Jewellers blowers-jewellers.co.uk.

Retail & Media Inquiries:

Melrose Jewelers USA
888-574-1250
323-650-0229

Melrose Jewelers U.K.
http://www.MelroseJewelers.co.uk
0-800-680-0620
+44 (20) 70992103

Web Site: http://www.melrosejewelers.co.uk

Contact Details: Melrose Jewelers USA
888-574-1250
323-650-0229

Melrose Jewelers U.K.
http://www.MelroseJewelers.co.uk
0-800-680-0620
+44 (20) 70992103