Released on: March 18, 2010, 12:23 am
Author: Clickbooth
Industry: Internet & Online

Affiliate program network Clickbooth understands that women ages 35 to 55 make up the largest group of consumers online and are often the most difficult to reach. They are social and interactive, but less compulsive when it comes to spending, making it a challenge for businesses to effectively market to them. In part one of its recent study, “An Inside Look at Marketing to Women Ages 35 to 55,” the CPA affiliate network tells its clients more about the members of this important group of shoppers and offers tips on how to create an affiliate program network campaign targeted toward them.

March, 2010 – Marketing to women ages 35 to 55 can prove more difficult than marketing to other groups of online shoppers, as they are less willing to part with their money on a whim. Affiliate program network Clickbooth wants to help its clients reach more members of this valuable demographic, the largest online today. Part one of its recent study, “An Inside Look at Marketing to Women Ages 35 to 55,” addresses the makeup of this group and offers clients of Clickbooth’s CPA affiliate network tips on how to better reach them.

Study author Sara Anderson states that affiliate program network campaigns aimed at this demographic should be broken into smaller units that target specific groups, such as:

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