Released on: January 29, 2010, 12:58 pm
Author: Database Publishing Consultants, Inc.
Industry: Marketing

TimeOut family magazines were looking to implement tailored web content management solutions for their business. The project required the integration of TimeOut’s powerful K4 Publishing System used for the print versions of their magazines with the power and versatility of Drupal content management systems for web publishing.

January, 2010 – Content management is an important part of publishing and there are oftentimes difficulties transferring information efficiently among systems designed for paper publication and systems designed for printing to the Web. Many companies resolve data transfer problems by employing designated personnel whose sole responsibility is to copy and paste the content to the Web.

Drupal content management systems are well known for their ability to streamline web publishing practices. They provide web content management solutions for organizations in an open-source format that is easy-to-use, which makes web content management processes accessible to non-technical personnel.

TimeOut family magazines, which include TimeOut New York, TimeOut Kids, TimeOut Chicago, and TimeOut Worldwide, have been using the K4 Publishing System to produce the print versions of the magazines for several years. TimeOut wanted to redesign its website using the Drupal content management systems. The company also wanted to directly connect the K4 Publishing System to the Drupal CMS in order to arrive at a sustainable and more effectual web content management solution.

There was a clear opportunity for TimeOut to gain additional efficiency if it could leverage the power of both systems. Both K4 and Drupal CMS are excellent tools; however, a more efficient integrated solution would require a K4-to-Drupal module to act as a bridge between the two.

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