Mon 21 Dec 2009
Tesco Wine App On iPhone Makes Everybody A Wine Buff
Posted by EPR Network under Consumer Services, Featured, Food & Beverage, Internet & Online, Software, Telecommunications, web 2.0
Released on: December 21, 2009, 12:15 pm
Author: Tesco
Industry: Retail
Tesco Wine has launched a new iPhone app especially for anyone who has ever wished they could pick the perfect wine, tasted a classy claret at a party and wondered where they could buy it, or wanted to impress their friends with connoisseur-like credentials.
Now everybody can be a wine buff with Tesco.com’s new Wine app - developed by Cortexica Vision Systems which was founded by experts from Imperial College using pioneering visual imaging that mimics the way the human brain identifies images.
“All you need to do is take a picture of any wine bottle label from your iPhone and if it is one of the 1,000 that Tesco Wine by the Case stocks you’ll see all the tasting notes and information about that wine, including the guide price,” explained Laura Wade-Gery, Tesco.com CEO.
