Thu 17 Dec 2009
British Airways And Malaga City Make Plans For A Joint Future
Posted by EPR Network under Consumer Services, Entertainment, Featured, Transportation & Logistics, Travel
Released on: December 17, 2009, 2:01 pm
Author: British Airways
Industry: Travel
British Airways online and direct sales manager, Keith Chuter, and Francisco De La Torre, the Mayor of Malaga Town Hall, put pen to paper this month, signing a letter of intent, making official their plans to further promote Malaga City in the British market. The letter lays the foundations of a two year agreement that will see British Airways use its online channels, to highlight the many flights available to Malaga from the UK, and further increase tourism to the city.
The agreement, set to begin in early 2010, will incorporate a two phase marketing, media and advertising campaign. Phase one will see British Airways expand its online channels, allowing it to strongly promote and sell Malaga. Two familiarisation trips will take place to highlight the city’s Picasso links, cultural and historic offerings, year-round events, fantastic gastronomy and prestigious hotels.
Phase two will involve the expansion of communication channels and development of advertising campaigns. The campaign will also see British Airways contract tours to the city, which will appear on the Malaga Turismo website, with a hyperlink to the British Airways website.
