Released on: December , 2009, 4:58 am
Author: DeepTarget, Inc
Industry: Software

Raddon Financial Group (RFG) Enters Alliance to Resell DeepTarget’s Targeted Marketing for Online Banking

Strategic Business Unit of Open Solutions Inc. partners with DeepTarget to deploy Targeted Display Advertising within their clients’ Online Banking

Huntsville, AL, December 3, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that Raddon Financial Group (www.raddon.com), a strategic business unit of Open Solutions Inc. (www.opensolutions.com), would resell DeepTarget OLB to its clients. RFG has been providing target marketing solutions exclusively to the financial services industry since 1983 and DeepTarget OLB will extend RFG’s customer intelligence and cross-sell methodology to the online banking channel.

“We have a long history of providing strategic advice and marketing analytics to financial institutions. DeepTarget allows us to further transform this knowledge into targeted marketing offers within online banking,” said Craig Capp, vice president, strategic solutions with RFG. “The integrated workflow between iNTEGRATOR and DeepTarget provides unique value to our clients.”

From this alliance, financial institutions will gain targeted online messaging from an integrated workflow between DeepTarget OLB and Raddon’s iNTEGRATOR MCIF. Banks and credit unions will be able to leverage their online banking channels with relevant product offers based on RFG’s research-based segmentation and predictive cross-sell methodology.

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