Wed 25 Nov 2009
Blackwell Continues Support For Growing Number Of University Students
Posted by EPR Network under Consumer Services, Education, Featured, Internet & Online, Management, Marketing, Media, Retail, Shopping, Society
Released on: November 25, 2009, 2:33 am
Author: Blackwell
Industry: Education
Blackwell, the leading academic bookseller in the UK, has reinforced its focus on assisting the student market following a successful 2008-09 academic year and expects a good 2010 following a rise of nearly 6% in the number of students starting university in Autumn 2009.
The number of students accepted onto medicine, journalism, law, philosophy, chemistry and engineering degrees has risen since last year which supports the key subject areas and resources where Blackwell has already seen substantial growth. The increase in business has been seen both in store and online with ranges such as Oxford Paperback Reference, comprising of medical books, chemistry books and law books, all showing a
rise in demand.
Blackwell prides itself on building good relationships with lecturers to ensure the company stocks the books that appear on university reading lists. During the back to university period Blackwell set up temporary shops on a number of university campuses and worked in partnership with lecturers to fulfill student’s textbook requirements.
To further assist students, Blackwell introduced the new Blackwell Reward card which allows students to earn points and save pounds. Students can accrue 1 point for every £1 spent at Blackwell’s. Once they receive 100 points £5 will be added to their cards. On top of this, Blackwell introduced a second-hand scheme where students can make a saving of up to 40% off the retail value of the book when buying second-hand text books.
The Blackwell web site also provides access to over 6 million books which can be delivered direct to student’s halls of residence or can be reserved online and collected in store from one of the Blackwell campus books shops.
Blackwell has also supported students by offering price promotions on both academic and general books, including Christmas books.
