Released on: November 13, 2009, 11:30 am
Author: The Children’s Mutual
Industry: Financial

Leading Child Trust Fund provider The Children’s Mutual is pleased to announce the launch of a new cartoon guide to Child Trust Funds - the first of its kind in the marketplace.

The cartoon guide is a five minute animation in a graphic style reminiscent of perennial children’s favourite, Fuzzy Felt. During the film, busy new mum, Mel, (and baby Emily) explain what the Child Trust Fund is, the different sorts of funds that are available, their individual features, how to find a provider and how to go about applying for a fund.

The Child Trust Fund guide has additional link-back buttons at the end that allow viewers to go directly back to sections of particular interest and watch them again. It also gives clear direction to alternative information sources including HMRC.


Marketing Director, Tony Anderson, said: “We appreciate that new parents have very little free time and when they do get a chance to sit down they aren’t necessarily in the mood to wade through financial paperwork or regulatory terminology. But they still want to be sure that they are making the right choices for their children. This is where our animated guide provides a completely new approach to helping customers – through carefully chosen language and functionality. It provides all the salient information about CTFs in easy to understand language and simple to access bite size sections.”

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