Released on: November 12, 2009, 11:01 am
Author: H.Samuel
Industry: Retail

H.Samuel the jeweller has launched its own Twitter page, joining other leading high street brands such as Tesco and Next on the popular social networking site.

H.Samuel is following a growing trend in retail for engaging directly with customers. Any retailer looking to maintain its brand presence in the future and to stay competitive will be using social networking sites such as Twitter and Facebook to engage with customers and manage brands and reputations.

The H.Samuel Twitter page is designed to inform customers about offers, promotions, new products and brands as well as keeping consumers up to date with news about competitions and charity affiliations. The messages will be a mixture of information and fun and will be aimed at consumers, journalists and anyone interested in H.Samuel and its products, promotions, offers and brands.

According to Jason Edworthy, Signet Digital Comms Manager, “We want to engage with our customers, promote our offers and build our brand and online presence with witty, fun and informative Tweets aimed directly at our customer base.”

The benefit for consumers is access to up-to-the minute information about new brands, new offers, competitions and an insight into products that they might otherwise not consider or realise that H.Samuel stock, such as gifts and collectibles. Other benefits include news on exclusive products and competitions and the possibility for customers to engage in conversations directly with the brand if they have queries.

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