Mon 2 Nov 2009
The Co-Operative Accelerates Brand To Cover Motor Business
Posted by EPR Network under Automotive, Business, Consumer Services, Featured, Marketing, Retail, Shopping
Released on: November 2, 2009, 6:04 am
Author: The Co-Operative Motor Group
Industry: Automotive
The Co-operative Group today unveiled the latest phase in the rebranding of its family of businesses – a positive change for almost 20 sites in its £250 million motor retailing operation.
The rebrand of 19 showrooms as The Co-operative Motor Group is part of The Co-operative’s £1.5 billion re-branding exercise – the largest in UK corporate history.
The dealerships, which until now, have traded under the Sunwin Motors brand, will be renamed in a move that marks their formal induction into the family of businesses, which includes food, funerals, travel, pharmacy, motors, financial services and legal services. More than two-thirds of the Group’s 5,000 outlets have been rebranded over the last two years.
Mike Austin, Managing Director of The Co-operative Motor Group said: “Sunwin has worked hard to establish a trusted reputation in the Midlands and North of England, and we intend to build on that by adopting The Co-operative’s strong brand.
