Mon 14 Sep 2009
British Airways Offers New Executive Club Incentives
Posted by EPR Network under Aerospace, Business, Consumer Services, Featured, Marketing, Transportation & Logistics, Travel
Released on: September 14, 2009, 4:59 am
Author: British Airways
Industry: Travel
For the first time, British Airways is offering customers flying on discount economy tickets the opportunity to earn Executive Club tier points to help them ascend the blue, silver and gold ranks of the airline’s loyalty scheme.
The permanent change to the Executive Club follows a successful trial after members said such an improvement would be top of their wish list.
Ian Romanis, British Airways’ head of loyalty, said: “We’ve been listening to our members and rolling out a host of new benefits for the British Airways Executive Club. This is the latest initiative and our customers tell us they’re delighted we’ve made this change. It brings real value to members, allowing them to either move more easily up the tiers, or simply maintain their status, regardless of the type of ticket they’re on”.
The changes mean that Silver and Gold Executive Club members will find it simpler to maintain their status and the benefits associated with them, including access to 150 lounges worldwide, including British Airways’ £60 million Galleries lounge complex at Terminal 5.
